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Head of Commercial / Growth / Marketing

Head of Commercial / Growth / Marketing

Hantec TraderDubai, Dubai, United Arab Emirates
5 منذ أيام
الوصف الوظيفي

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MUST HAVE PREVIOUS EXPERIENCE IN PROP TRADING FIRM

Role Purpose

The Head of Commercial / Growth / Marketing will be responsible for the full commercial strategy of Hantec Trader — spanning marketing, sales channels (affiliates & partnerships), customer acquisition & retention, and regional expansion. This role carries full accountability for revenue growth, efficient marketing spend, and building a brand that scales globally in a highly competitive prop trading space.

Key Responsibilities

A. Strategic Responsibilities

Growth Planning & Execution

  • Own the commercial growth strategy and its execution. Responsible for managing the various areas of the business that feed into this : paid, brand, SEO, partnerships, content, CRM, etc.
  • Develop quarterly and monthly growth plans aligned with business objectives (revenue, retention, expansion, partnerships, etc.).
  • Propose, plan, and launch coordinated campaigns ensuring a balanced mix of short-term revenue-driving campaigns and long-term brand-building activities.
  • Design and optimize multi-channel marketing funnels to drive orders, increase conversion rates, and grow LTV.
  • Stay ahead of competitor and market trends, identifying new opportunities and products to sustain growth.
  • Identify and prioritize high-potential regions for growth and target with localized strategies.
  • Carry direct accountability for revenue growth and ROI on commercial activities.

Performance Tracking & Reporting

  • Own the full tracking and analytics framework (paid ads tracking, Google Analytics, UTM structure, Hotjar, Power BI, dashboard reporting).
  • Define and monitor KPIs : orders, CAC, ROAS, LTV, conversion rates, AOV, website traffic, SEO performance, affiliate contribution.
  • Provide weekly / monthly performance reports to management, highlighting insights, risks, and actions.

    • Budget & ROI Management

  • Own the commercial budget, balancing spend across all marketing / growth activities.
  • Work to achieve minimum 5x ROI on paid activity.
  • Proactively reallocate spend away from underperforming campaigns.
  • Maintain a competitive average order value while optimizing rebuy and upsell strategies.
  • Define and oversee the affiliate and partnerships strategy, ensuring it drives scalable and sustainable revenue growth.
  • Direct the Affiliate Manager in building and nurturing commercial partnerships, collaborations, and influencer relationships in target markets.
  • Set commercial frameworks and approve terms, ensuring partnerships deliver strong ROI while supporting long-term brand advocacy.

    • C. Customer Acquisition & Retention

  • Oversee end-to-end customer acquisition funnels (TOF / MOF / BOF).
  • Manage email marketing, CRM, and marketing automation to drive repurchase and retention.
  • Build customer loyalty strategies around community, Discord growth, testimonials, payout transparency, and trader success stories.
  • Lead, coach, and upskill the marketing / commercial team to deliver on growth priorities.
  • Run regular syncs to align strategy, manage execution, and resolve blockers.
  • Instill a performance-driven culture with clear KPIs and accountability.

    • What We Offer

  • Competitive salary and performance-based bonus.
  • Relocation package (if required).
  • VISA Sponsorship.
  • Health Insurance.
  • Core Values recognition programme :
  • Monthly $100 award for nominations.
  • Quarterly winners enjoy an exclusive Director’s Dinner.
  • Annual winner receives a fully paid all-inclusive trip to one of our global offices.
  • Remote working flexibility, including the ability to work from other Hantec offices.

    • Seniority level

    Seniority level

    Executive

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Product Management

    Industries

    Higher Education

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    إنشاء تنبيه وظيفي لهذا البحث

    Head Of Marketing • Dubai, Dubai, United Arab Emirates