Social Media Strategy Intern (Insta & Facebook)

About MAXION

Dating apps made us believe that matching comes before dating. It doesn’t. Real matching happens after a good date—after two people meet in real life and feel genuine alignment.

Swiping turned dating into a video game: you don’t win by collecting virtual matches, you win by going on great dates that naturally convert into real connection.

MAXION exists to reverse the process. If you’re serious about love, optimize for dates—not for matches.

Role Overview

We’re looking for a sharp, creative, and highly organized Social Media Strategy Intern to help build MAXION’s presence across Instagram and Facebook. Your mission is to design and run a social strategy that makes MAXION feel premium, human, and community-driven. And, ultimately converts attention into real members and real dates.

You’ll work directly with the founder team and have real ownership: strategy, content planning, creator activation, and performance tracking

Tasks

What You’ll Do

Strategy & Planning

• Build a clear social media content strategy (pillars, tone of voice, formats, cadence)
• Create a monthly content calendar aligned with product launches, events, and growth goals

Content Production & Publishing

• Create and publish content across: Reels, Stories, Carousels, Posts, and FB Groups/Pages (repurpose onto TikTok and YouTube Shorts)
• Turn founder voice notes, user stories, and cultural insights into compelling content
• Coordinate simple shoots (phone-based), edit short-form video (CapCut/Adobe Express)
• Repurpose content intelligently across social platforms to maximize output

Community & Growth

• Help build MAXION’s community loops: polls, Q&As, story prompts, challenges, event teasers
• Engage with comments/DMs using guidelines (and escalate sensitive topics)
• Support partnerships with venues, communities, and creators in Dubai

Performance & Iteration

• Track weekly performance: reach, saves, shares, engagement, conversion
• Run small experiments (hooks, formats, captions, posting times) and report learnings
• Maintain a lightweight dashboard (Notion / Sheets) + a weekly recap to the team

Requirements

Who You Are

• You live and breathe Instagram and understand what works in 2026 (Reels-first, story cadence, creator collabs)
• You can craft a premium, modern aesthetic (clean, minimal, high taste)
• You’re a strong writer: short, punchy hooks + emotionally intelligent captions
• You’re proactive and comfortable shipping fast (done > perfect, with high standards)
• You’re analytical enough to iterate using data, not vibes alone
• You care about the mission: real connection, healthier dating culture, less loneliness

Skills & Tools

Required

• Instagram + Facebook content best practices
• Short-form video editing (CapCut, Adobe Express, or equivalent)
• Basic design (Canva/Figma templates)
• Organization (Notion/Sheets), content calendar management

Bonus

• Photography / basic directing for UGC
• Experience with creators/ambassadors
• Meta Business Suite, basic ads
• Copywriting for conversion
• Repurposing for TikTok, YouTube Shorts
• Monthly updates on LinkedIN company page

What Success Looks Like (First 30–60 Days)

• A clear content system (pillars + templates + cadence) running consistently
• 20–40 pieces of content shipped (with a repeatable workflow)
• Visible growth in engagement + steady weekly conversions into MAXION Members

Benefits

What You’ll Get

• Real ownership and direct mentorship from founders
• A portfolio of high-quality work in a premium consumer brand
• Access to events, community activations, and partnerships
• Potential to convert into a full-time role based on performance

How to Apply

Send:

1. Your Instagram / portfolio (or 3 pieces of content you created—Reel, carousel, story series, anything).
2. A short audit of MAXION’s Instagram for Dubai: what’s working, what’s missing, and your top 3 fixes.

A one-page strategy note: how you’d turn frustrated Tinder users into MAXION believers—and then into real dates (hooks, formats, creator ideas, and a simple funnel from content → download → first date).

MAXION is a dating app for accomplished professionals and successful individuals in the UAE. We believe matching doesn’t happen on a screen — it happens after a great date. MAXION is built to turn intent into real-life connection, faster.