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Brand Development Manager - UAE
Brand Development Manager - UAELinked4HR Human Resources Consultancies LLC • Dubai, United Arab Emirates
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Brand Development Manager - UAE

Brand Development Manager - UAE

Linked4HR Human Resources Consultancies LLC • Dubai, United Arab Emirates
منذ أكثر من 30 يومًا
نوع الوظيفة
  • Quick Apply
الوصف الوظيفي
Our client, a leading international premium spirits group, is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact, on-trade focused role where you will drive distribution, win new accounts, and deliver standout brand activations across bars, restaurants, hotels, and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible, listed, and selling — this role is for you.
Key Responsibilities
Distribution & Expansion
  • Segment and prioritize on-trade outlets aligned to brand strategy
  • Identify, approach, and secure new on-trade accounts
  • Support perfect store negotiations with venue owners
  • Drive full portfolio penetration with focus on aperitif category
  • Track KPIs for distribution growth through audits and reporting
Brand Activation
  • Plan and execute high-impact activation strategies
  • Partner with venues on campaigns and events
  • Monitor activation KPIs and ROI
  • Secure premium visibility (menus, back bars, POSM, promotions)
Relationship Management
  • Build strong partnerships with F&B leaders and hospitality stakeholders
  • Collaborate closely with local distribution partner
  • Deliver bartender and BA training programs
  • Provide hands-on support to on-trade partners
Market Intelligence
  • Monitor consumer trends and competitor activity in UAE on trade
  • Provide actionable insights to internal teams
  • Benchmark performance vs. competitors
  • Use data to optimize route-to-market and activation plans
Experience & Education
  • Bachelor's degree in business, Marketing, or related field
  • 2–3 years' experience in sales, business development, or trade marketing within beverage/alcohol (spirits preferred)
  • Strong knowledge of UAE on-trade landscape
  • Demonstrated commercial growth and activation success
  • Proven negotiation and relationship-building skills
  • Entrepreneurial, proactive, and able to work independently
Required Skills
  • Excellent communication and influencing skills
  • Strong time and priority management
  • Hands-on problem solver with project management capability
  • Strong stakeholder management across all levels
  • Team player with opportunity-spotting mindset
  • Proficient in Microsoft Office
  • Fluent in English (Arabic is a plus)
  • Passion for the spirits industry
  • Strong presentation skills
Additional Requirement
  • Willingness to travel when required


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