Running and reporting on Google campaigns
• Running all topline numbers for reporting dashboards for Ounass
• Reporting dashboard WoW performance by channel
• Weekly Reporting on new customer acquisition.
• Running app download reports via Adjust tool.
• Brand specific campaign performance reports
• General ad hoc data gathering/reporting requirements
• Setting up and maintaining UTM tracking tags
• Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings.
• Consolidating monthly costs
• Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
• Running paid advertising across SEM channels
• Keyword research for key search campaigns
• Own the ad copy creation process
• Updating all regions with new ad copies and required extensions
• Monitor and enhance active bid strategies
• Maintaining digital marketing calendar
• Communicating new brands, add to search accounts and removing discontinued brands.
• writing of paid search copy and site links, including getting these translated.
• downloading customer lists to create custom audiences.
• Setup of google search ads and social media.
• Maintain SA budget groups & strategies
• Ongoing SA Templates creation and fixing
• Audience/ remarketing lists update
• Ongoing campaigns optimization – performance based
• Briefing creatives requirements via jira
• Coordinating campaign asset delivery and translations
• Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines.
• Assisting in coordinating other team members to ensure costs are being managed and flagging/understanding when targets are not being met
Digital Marketing Assistant, Ounass - UAE National • Dubai, United Arab Emirates
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