Card Acquisition Specialist

Job Title: Acquisition Specialist- Co-Brand Credit Cards

Term: 12 months

Location: Dubai

Reports to: Program Lead- Co-Brand Cards/ Payments Product Owner

Relevant experience: 5 years in Cards Portfolio /Lifecycle Management with an Acquisition focus

Mandatory Requirements

1. UAE market experience
2. English (Arabic preferred)
3. Credit cards domain experience in Acquisition
4. Immediate availability

Purpose of the Project

Support client's newly launched co‑brand credit card with a banking partner by driving acquisition performance and optimizing approval outcomes across the customer journey.

The Acquisition Specialist will work directly with the client's co‑brand cards program to help boost important acquisition metrics. Their main goal is to raise application approval rates and increase the number of customers who obtain and activate the credit card. The role will work cross‑functionally with client product, marketing, and operations teams, and closely with their banking partner stakeholders, to identify bottlenecks, optimize processes, and implement data‑driven improvements across the end‑to‑end acquisition funnel.

Key Activities and Core Responsibilities

1. Manage and optimise the end‑to‑end acquisition funnel for the Client co‑brand credit card, from application start to card issuance and first transaction.
2. Analyse approval and decline data to identify key drivers impacting application success rates and recommend corrective actions.
3. Work closely with Client's banking partner's credit, risk, and operations teams to improve approval outcomes while remaining compliant with regulatory and policy constraints.
4. Partner with Client product, UX, and marketing teams to enhance customer journeys and reduce friction in digital acquisition flows.
5. Monitor acquisition performance on a daily and weekly basis and produce actionable insights for stakeholders.
6. Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card volumes.

KPIs

• Application approval rate
• Number of approved and funded credit cards
• Application‑to‑approval conversion rate
• First‑transaction activation rate
• Funnel drop‑off reduction

Knowledge and Experience

• Strong understanding of credit card acquisition and underwriting processes
• Experience working on co‑brand card programs or with issuing banks
• Proven track record of improving acquisition and conversion metrics
• Experience operating in regulated financial services environments
• Ability to work effectively across multiple stakeholders and teams

Mandatory Skills

• Credit card acquisition and lifecycle management
• Data analysis and performance optimisation
• Stakeholder and partner management
• Strong communication and problem‑solving skills
• Advanced Excel and reporting skills (BI tools preferred)

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