Card Acquisition Specialist

Key Activities & Core Responsibilities

• Manage and optimise the end‑to‑end acquisition funnel for the Client co‑brand credit card from application start to card issuance and first transaction.
• Analyse approval and decline data to identify key drivers impacting application success rates and recommend corrective actions.
• Work closely with the Client’s banking partner’s credit risk and operations teams to improve approval outcomes while remaining compliant with regulatory and policy constraints.
• Partner with Client product, UX, and marketing teams to enhance customer journeys and reduce friction in digital acquisition flows.
• Monitor acquisition performance on a daily and weekly basis and produce actionable insights for stakeholders.
• Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card volumes.

KPIs

• Application approval rate (number of approved and funded credit cards)
• Application to approval conversion rate
• First transaction activation rate
• Funnel drop‑off reduction

Knowledge & Experience

• Strong understanding of credit card acquisition and underwriting processes.
• Experience working on co‑brand card programs or with issuing banks.
• Proven track record of improving acquisition and conversion metrics.
• Experience operating in regulated financial services environments.
• Ability to work effectively across multiple stakeholders and teams.

Mandatory Skills

• Credit card acquisition and lifecycle management.
• Data analysis and performance optimisation.
• Stakeholder and partner management.
• Strong communication and problem‑solving skills.
• Advanced Excel and reporting skills.
• BI tools (preferred).

Mandatory Requirements

• UAE market experience.
• English (Arabic preferred).
• Credit cards domain experience in acquisition.
• Immediate availability.

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