Digital Marketing Specialist

Plan and execute digital marketing campaigns across multiple business verticals Develop insightdriven strategies to identify trends optimize budgets and improve ROI Manage agencies for user acquisition and retargeting via Google Facebook DV Search Programmatic and affiliates Define and track KPIs such as Customer Acquisition Cost CAC Conversion Rates and CTR Continuously optimize ad creatives and targeting for better performance Oversee affiliate channels ensuring quality leads and minimizing fraud Provide regular campaign reports funnel analysis and growth projections