Marketing Manager

Our client is a large and diversified group with around 400 employees, operating in the import/export of pre-owned footwear, refurbishment and manufacturing, recycling of unsellable shoes, and e-commerce sales to the EU. .

Role Overview

Our client is looking for a Marketing Manager to lead the full 360 marketing function from scratch. This is a newly created role responsible for building the brand, driving the rebranding process, and managing both online and offline marketing strategies.

Key Responsibilities

• Lead and execute the full marketing strategy and rebranding initiative
• Develop brand positioning, identity, and communication strategy
• Manage 360 marketing campaigns (digital and offline)
• Handle all agency relationships (creative, digital, media, PR)
• Oversee digital marketing (social media, website, SEO, paid ads, email)
• Plan offline marketing activities, events, and PR initiatives
• Ensure brand consistency across all channels and markets
• Monitor performance, KPIs, and campaign effectiveness
• Work closely with senior management on growth and expansion initiatives
• Promote the company's sustainability and circular economy positioning

Requirements

• 4–7 years of marketing experience
• Strong experience in branding and ideally rebranding projects
• Background in fashion, apparel, footwear, retail, or FMCG preferred
• Sustainability or circular economy exposure is highly preferred
• UAE market experience is an advantage
• Strong agency management and communication skills
• Hands-on experience in both digital and offline marketing