• Own the trade channel P&L contribution: hit revenue and margin targets across all retail, ecommerce, and distributor accounts.
• Build and manage the trade sales pipeline from prospecting through to sustained reorders.
• Drive both breadth (number of doors/listings live) and depth (rate of sale per door)
• Win and manage relationships with pet specialty stores, retail chains, and adjacent outlets such as veterinary clinics and grooming salons.
• Negotiate listings, shelf space, planograms, and in-store positioning.
• Run regular partner visits and account reviews; ensure on-shelf availability and minimise out-of-stocks.
• Win and manage online stockists: pure-play pet retailers, general marketplaces (e.g. Amazon.ae, Noon), and quick-commerce / rapid-delivery platforms.
• Coordinate with operations on marketplace fulfillment models (marketplace-fulfilled vs. seller-fulfilled) and stock feeds.
• Protect pricing integrity online
• Identify, evaluate, and onboard new channel partners that generate revenue and customer acquisition opportunities.
• Develop referral, sampling, activation, and partnership programs that drive qualified leads.
• Track lead generation, customer acquisition, and subscription conversions by channel.
• Continuously identify new opportunities to expand Furchild's reach beyond owned channels.
• Identify, evaluate, recruit, and onboard distributors within the UAE and in priority international markets.
• Structure distributor agreements (territory, pricing, margin, exclusivity, MOQs, marketing support).
• Manage distributor performance against activation and reorder milestones.
• Lead the groundwork for international expansion: product registration, import/labeling/regulatory requirements.
• Build a repeatable distributor playbook so each new market is faster to launch than the last.
• Enforce MAP / RRP discipline.
• Manage discount bands, trade terms, and approval thresholds.
• Own receivables health for trade accounts (terms, DSO, overdue management).
• Work with Furchild marketing team to plan and execute co-marketing and promotional campaigns with retail and ecommerce partners (in-store activations, marketplace promos, sampling, bundles, launches).
• Drive share of shelf (offline) and share of search / digital shelf quality (online).
• Provide demand forecasts by account/channel that feed production and inventory planning.
• Monitor slow-moving listings and delisting risk
Trade and Partnership Manager • Dubai, DU, ae
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