Performance Marketing Manager

Roles Responsibilities Read JD Primary Objective We are looking for a Marketing Manager who can directly drive revenue growth through lead generation website optimization conversion improvement and campaign performance This is NOT a brandingonly role It is a performancedriven revenuefocused role Key Responsibilities Lead Generation Campaigns Plan and execute lead generation strategies for training programs PMP CIPD AML AI etc Manage and optimize paid campaigns Google Ads Search Display Mandatory Meta Ads Facebook Instagram Landing Pages Funnels Create and optimize highconverting landing pages for each key course Build complete marketing funnels Ad Landing Page Lead Form Followup Conversion Conduct A B testing headlines CTAs layouts Ensure landing pages are conversionfocused clear persuasive and salesdriven Analytics Reporting Performance Tracking Track and report on website traffic lead generation numbers conversion rates and campaign performance Provide weekly monthly performance reports Use data to identify gaps and optimize campaigns and funnels Sales Alignment Lead Quality Work closely with sales team to improve lead quality and increase conversion to enrollments Understand which leads convert vs not and optimize accordingly CRM Email WhatsApp Campaigns Plan and execute email campaigns Mailchimp or similar and WhatsApp campaigns for lead nurturing Build basic automation workflows for followups New Channels Growth Opportunities Identify and test new lead sources Coursetakers partnerships aggregators Explore referral strategies and corporate lead generation opportunities Desired Candidate Profile MustHave Skills Experience Proven experience in lead generation and performance marketing Strong handson experience with Google Ads mandatory and Meta Ads Experience in website optimization and CRO Conversion Rate Optimization Landing page creation using tools like WordPress Webflow or similar Strong understanding of funnels endtoend CPL CAC and ROI Experience with Google Analytics and reporting tools Mandatory Requirement Candidates MUST clearly demonstrate Number of leads generated in previous roles Campaign budgets handled Measurable improvements in CPL conversion rates and revenue impa