Digital Marketing Specialist

A progressive organization is looking to appoint a Digital Marketing Specialist to strengthen its online presence and drive customer engagement across digital channels. The company is committed to investing in innovative marketing strategies that support business growth and enhance brand awareness. The Role The Digital Marketing Specialist will develop, execute, and optimize digital campaigns across multiple platforms while monitoring performance and identifying opportunities for continuous improvement. The role requires strong analytical capabilities combined with creativity and commercial awareness. Responsibilities Develop and execute digital marketing campaigns. Manage paid advertising across Google and social media platforms. Optimize SEO and website performance. Monitor campaign performance using analytics tools. Create and manage email marketing campaigns. Coordinate website updates and landing pages. Produce performance reports and campaign insights. Conduct keyword research and competitor analysis. Collaborate with designers and content creators. Recommend improvements based on campaign performance. Qualifications Bachelor’s degree in Marketing or a related discipline. 3+ years of digital marketing experience. Experience with Google Ads, Google Analytics, and Meta advertising platforms. Strong understanding of SEO and SEM. Experience with marketing automation platforms is preferred. Excellent analytical and reporting skills. Strong communication and project management abilities. Fluency in English is required.