Fashion Marketing Executive AI

The Fashion Marketing Executive will be responsible for developing and executing creative marketing initiatives that strengthen the brand s market presence increase customer engagement and support sales growth The role combines fashion marketing digital marketing AIassisted content creation brand collaborations exhibition management campaign analysis and reporting The successful candidate will continuously monitor fashion trends customer behavior and competitor activity while identifying innovative opportunities to keep the brand relevant and competitive Role Responsibilities Marketing Strategy Campaigns Develop and execute integrated marketing campaigns across digital and offline channels Plan seasonal campaigns product launches and promotional activities Build annual quarterly and monthly marketing plans Develop campaign calendars aligned with new collections and seasonal events Fashion Marketing Monitor local and international fashion trends Research customer preferences and buying behaviour Conduct competitor analysis and market research Recommend new marketing opportunities based on industry trends Support collection launches and promotional activities AIAssisted Marketing Use AI tools to improve creativity and marketing productivity Generate campaign concepts using AI Create AIassisted marketing content Develop social media captions product descriptions and creative concepts Produce AIgenerated visuals where appropriate Continuously research new AI marketing tools and trends Brand Collaborations Develop creative comarketing campaigns with complementary brands Identify partnership opportunities that increase brand awareness Build relationships with strategic partners and influencers Create innovative campaigns that keep the brand aligned with current market trends Measure collaboration success through campaign performance and ROI Exhibitions Brand Activations Plan and manage the company s participation in exhibitions trade shows and fashion events Secure strategic booth locations through negotiation with event organizers Coordinate booth design branding and customer experience Develop engaging brand activations that maximize visitor engagement Manage event logistics from planning through execution Evaluate event performance through visitor engagement lead generation and ROI analysis Reporting KPI Analysis Prepare weekly and monthly marketing reports Monitor campaign performance and KPIs Analyse campaign ROI and customer engagement Prepare management presentations and recommendations Track marketing effectiveness and identify opportunities for improvement Marketing Planning Develop and maintain Marketing Calendar Content Calendar Seasonal Campaign Calendar Event Calendar Product Launch Calendar Collaboration Work closely with Management Sales Team Retail Operations Designers Content Creators Photographers External Agencies Exhibition Organizers Strategic Partners Skills What we offer We are looking for a creative commercially minded marketing professional with a passion for fashion and strong digital marketing skills You enjoy creating campaigns following trends collaborating with brands and using modern AI tools to improve creativity and efficiency You are proactive organized datadriven and capable of turning marketing ideas into measurable business results Who you are We are looking for a creative marketing professional with experience in fashion luxury retail or lifestyle brands The ideal candidate has strong digital marketing branding and social media skills with a passion for fashion and AIpowered marketing Skills Competencies Mandatory Experience in fashion apparel luxury retail or lifestyle brands Marketing campaign and social media management experience Strong branding market research and KPI reporting skills Excellent communication creativity and project management abilities AI Skills Experience using AI tools such as ChatGPT Canva AI Adobe Firefly CapCut AI Gemini Claude and Midjourney preferred for content creation and campaign development Education Qualifications Bachelor s degree in Marketing Business Fashion Marketing or a related field Relevant digital marketing or AI certifications are an advantage