الوصف الوظيفيEligibility: Only candidates currently living or working in the UAE are eligible to apply.
Job Purpose
To lead the strategy, planning, and execution of public relations and communications initiatives for the personal brand across media, editorial platforms, and campaign-level storytelling initiatives. The role is responsible for developing high-impact PR strategies that drive media coverage, strengthen brand positioning, and support long-term reputation and audience growth through strategic communication and relationship management.
Key Responsibilities
● Develop and execute PR strategies aligned with business and branding objectives.
● Draft and distribute press releases, media kits, announcements, and communication materials.
● Build and maintain relationships with journalists, media houses, influencers, agencies, and industry stakeholders.
● Secure media placements, interviews, podcasts, speaking engagements, and editorial features.
● Coordinate PR campaigns, collaborations, and event-related media activities.
● Monitor media coverage, public sentiment, and brand reputation across channels.
● Work closely with marketing and content teams to ensure messaging consistency.
● Track PR KPIs including media pickup, share of voice, earned media value, and sentiment analysis.
● Support crisis communication and reputation management initiatives when required.
● Prepare PR performance reports and media coverage summaries for management review.
Functional Skills
● Public relations and media communication
● Press release and corporate communication writing
● Influencer and stakeholder relationship management
● PR campaign planning and execution
● Media monitoring and reporting
Behavioral Competencies
● Strong networking and interpersonal skills
● Professional communication and presentation ability
● Proactive and creative mindset
● Ability to work under pressure and tight deadlines
● Strong coordination and relationship management capability
Education
● Bachelor's degree in PR, Communications, Journalism, Marketing, or related field
Experience
● 3–5 years of PR experience, preferably handling personal brands, influencer PR, or premium/luxury brands
Certifications
● PRCA, CIPR, or MEPRA certifications preferred