Lead Planning

Roles Responsibilities Key Responsibilities 1 Commercial Performance P L Management Own the endtoend commercial performance of the ecommerce business with accountability across revenue conversion rate CVR average order value AOV and margin health Partner with Finance to manage the P L identifying levers to drive topline growth without compromising profitability Work closely with marketing category and finance teams to set ambitious but grounded commercial targets and build the frameworks to track delivery against them 2 Customer Experience Digital Growth Take ownership of the customer journey across the full digital funnel from discovery through to purchase and retention Identify and unlock growth opportunities through experience optimisation personalisation and funnel improvement initiatives Collaborate with UX and product teams to prioritise the changes that move the needle on customer satisfaction repeat purchase and lifetime value 3 Business Analytics Reporting Lead the translation of data and analytics into clear actionable insights for leadership and crossfunctional stakeholders Conduct deepdive analyses on customer behaviour funnel dropoffs and campaign performance to inform strategic decisionmaking Build and maintain reporting frameworks that give the business realtime visibility into commercial health 4 Pricing OpentoBuy OTB Cashflow Develop and manage pricing strategy that balances competitiveness margin protection and demand signals Own the OTB planning process ensuring inventory investment is aligned with sales targets and cashflow objectives Monitor inventoryrelated cashflow proactively flagging risks early and recommending corrective actions before they impact the business 5 Supply Chain Omnichannel Efficiency Oversee supplyside metrics that directly affect customer experience including delivery speed fulfilment accuracy and stock availability Work in close partnership with supply chain and operations teams to drive efficiency across online and offline touchpoints Identify and resolve bottlenecks in the supply chain that create downstream commercial or experience impacts Skills Competencies Strong commercial acumen with the ability to manage and interrogate a P L end to end including gross margin contribution margin and working capital dynamics Deep expertise in merchandise and inventory planning including OTB management sellthrough analysis and markdown optimisation Proficiency in data analytics tools comfortable working with platforms such as Google Analytics Looker Power BI or equivalent and the ability to synthesise large datasets into clear business narratives Solid understanding of digital funnel mechanics including the interplay between traffic CVR AOV and retention particularly within fashion ecommerce Working knowledge of pricing strategy frameworks and their application in a competitive trendsensitive retail environment Strong crossfunctional collaboration skills with the ability to influence and align stakeholders across finance marketing supply chain and technology Excellent communication skills able to present complex analysis with clarity to senior leadership and nontechnical audiences Organised structured and comfortable managing multiple workstreams simultaneously in a fastpaced environment Experience Required 7 10 years of progressive experience in planning commercial or strategy roles within fashion retail or fashion ecommerce Proven track record of managing or materially contributing to a retail P L ideally across both online and offline channels Direct experience with OTB planning and inventory management in a fashion or lifestyle retail context familiarity with seasonal buying cycles trenddriven assortment planning and stock risk management Experience working within or alongside ecommerce teams with handson exposure to digital performance metrics and conversion optimisation Exposure to omnichannel retail operations with an understanding of how inventory fulfilment and customer experience intersect across channels Prior experience in the GCC or broader MENA region is a strong advantage given the nuances of the regional retail calendar consumer behavior and logistics landscape