Senior Digital Growth and Content Manager

About WellPlace WellPlace is a new luxury private wellness concept launching in Dubai We are building the brand digital presence and customer journey from the ground up The Role We are looking for an experienced creative and highly handson Senior Digital Growth Content Manager to build WellPlace s online presence and convert digital attention into bookings and repeat customers This is not a conventional social media role You will take ownership of content creation social media influencer and UGC marketing paid advertising fullfunnel growth tracking and automated customer communication You must combine strategy with daily execution and independently plan create publish launch analyse and improve marketing activities Key Responsibilities Content Strategy Creation Social Media Develop and execute WellPlace s content and social media strategy across Instagram TikTok YouTube Shorts and other relevant channels Create monthly and weekly content calendars and ensure consistent daily publishing Independently develop original campaigns content formats scripts hooks captions and calls to action Personally plan film and professionally edit Reels shortform videos Stories photography static posts carousels and advertising creatives Direct influencers models guests and team members during content productions Monitor trends competitors and audience behaviour and turn relevant insights into new ideas Maintain an organised content library and ensure a consistent luxury look message and tone of voice FullFunnel Growth Performance Marketing Own the digital customer funnel from first awareness through booking repeat booking and customer reactivation Plan launch and optimise paid campaigns across Meta Google and TikTok including prospecting retargeting and lookalike campaigns Develop and test creatives copy audiences landing pages messaging and offers Identify where potential customers leave the booking journey and improve conversion at each stage Manage advertising budgets according to completed bookings revenue customer acquisition cost and return on advertising spend rather than vanity metrics Support the complete preopening launch and postlaunch digital marketing strategy Influencer UGC Marketing Develop and manage WellPlace s influencer and usergeneratedcontent strategy Research and evaluate UAEbased influencers microinfluencers and UGC creators based on audience quality UAE reach engagement content quality and brand fit Contact creators negotiate collaborations and define deliverables timelines and content usage rights Prepare briefs and coordinate visits filming and publication schedules Track deliverables and measure traffic enquiries bookings and revenue generated by each collaboration Reuse suitable influencer and UGC content across organic channels and paid advertising and build a reliable longterm creator network Customer Journey Retention Marketing Automation Design and manage automated communication through WhatsApp email newsletters and the selected booking or customermanagement systems Create communication flows for enquiries booking and payment confirmations reminders directions and prearrival information Develop abandonedenquiry and abandonedbooking followup sequences Create postvisit messages review requests rebooking referral loyalty birthday and customerreactivation campaigns Segment customers according to booking history activity engagement and value and manage promotional email and newsletter campaigns Improve communication based on customer behaviour and conversion data and coordinate external specialists when advanced integrations are required Tracking Analytics Conversion Optimisation Set up manage and verify conversion tracking across Meta Google and TikTok Work confidently with Meta Pixel Google Analytics 4 Google Tag Manager Google Ads conversion tracking TikTok Pixel and UTM tracking Track the customer journey from advertising organic content or influencer activity through to booking and payment Measure the performance of paid advertising organic content influencers WhatsApp and email campaigns Identify tracking errors missing conversion events and attribution gaps and coordinate advanced implementation with developers or bookingsystem providers Prepare clear weekly and monthly reports covering content audience growth advertising bookings revenue acquisition costs and retention Translate data into practical actions and continuous improvements Community Reputation SEO Online Visibility Monitor and respond to social media comments direct messages and online enquiries and guide interested customers towards booking Manage Google Business Profile Google Maps visibility and online reviews Develop FAQs and response templates and maintain a consistent premium tone in all customer communication Manage fundamental SEO local SEO and content optimisation and monitor search performance through Google Search Console Manage basic website content updates and identify improvements to landing pages and the online booking journey Brief external web developers clearly and review whether requested website and tracking changes have been implemented correctly Identify relevant digital partnerships online PR opportunities and other growth channels Additional Information This is a fulltime primarily onsite role in Dubai The successful candidate must be willing to occasionally support evening or weekend content productions launches and influencer visits Professional website development and complex programming are not core requirements and will normally be handled by external specialists Shortlisted candidates will receive a detailed WellPlace briefing and a structured practical assignment before progressing to the interview stage