Marketing Supervisor / Manager (Bilingual Chinese & English)

Company: HYF Medical Center Jumeirah Dubai Location: Dubai, United Arab Emirates Industry: Healthcare / Medical Job Responsibilities 1. Marketing Strategy & Brand Promotion (Healthcare Industry) Develop and execute marketing strategies for HYF Medical Center across the UAE and GCC markets to enhance brand awareness and market share. Manage both B2B and B2C marketing channels and develop differentiated marketing campaigns. Prepare and manage annual marketing budgets, ensuring effective implementation and cost control. Build and strengthen the company's brand positioning within the healthcare and longevity medicine sectors. 2. B2B Marketing & Business Development (Corporate Clients) Develop targeted marketing strategies for corporate clients including hospital executives, healthcare institutions, government healthcare departments, distributors, and strategic partners. Plan and execute industry exhibitions, medical conferences, academic seminars, and B2B client presentation events. Create professional marketing materials, including service brochures, case studies, solution proposals, and technical presentations. Establish and maintain long-term relationships with key industry decision-makers (KDMs) and strategic stakeholders. 3. B2C Marketing & Consumer Brand Promotion Build brand awareness and trust among individual patients, families, and healthcare consumers. Plan and execute brand campaigns, social media marketing, content marketing, and customer engagement initiatives. Manage daily operations and content creation for company platforms including the official website, LinkedIn, Facebook, Instagram, and other digital channels. Develop membership programs, customer care initiatives, and retention strategies to improve customer loyalty and repeat visits. 4. Video Planning & Production Responsible for planning and developing brand promotional videos, service introduction videos, patient case study videos, expert interview videos, and other marketing content. Coordinate video production processes, including planning, shooting arrangements, and collaboration with external production teams. Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, etc., including post-production editing, voice-over, subtitles, and visual effects. Create platform-specific short-form video content suitable for websites, YouTube, Instagram Reels, TikTok, and other digital platforms. 5. Market Analysis & Competitor Monitoring Monitor and analyze healthcare market trends, regulatory developments, and competitor activities. Prepare regular market intelligence reports to support strategic business decisions. Provide insights and recommendations based on market data and customer feedback. Requirements Education Bachelor's degree or above in Marketing, Advertising, International Business, Healthcare Management, Medical-related fields, or other relevant disciplines. Candidates with healthcare, pharmaceutical, or medical industry backgrounds are preferred. Language Skills Chinese: Native proficiency. English: Fluent business communication and professional copywriting skills. IELTS 6.0+, TOEFL 80+, or English major certification (TEM-8) preferred. Professional Experience Minimum 3 years of marketing and brand promotion experience. Must have marketing experience in the healthcare, medical, pharmaceutical, or related industries. Strong B2B marketing experience is required; B2C brand promotion experience is preferred. Experience in UAE or GCC market promotion is highly preferred. Professional Skills Strong knowledge of brand marketing, campaign planning, digital marketing, and social media operations. Excellent copywriting, content planning, and creative communication skills. Ability to independently plan, shoot, and edit short-form video content. Familiarity with Adobe Creative Suite, Canva, and other design tools is preferred. Strong data analysis skills with experience using tools such as Google Analytics. Valid UAE driving license and ability to drive independently are preferred. Personal Attributes Excellent communication, coordination, cross-functional collaboration, and teamwork skills. Ability to travel within the Middle East region or work on short-term overseas assignments. Strong learning ability, creativity, and innovation mindset. Ability to adapt between B2B and B2C marketing strategies and approaches. We Offer Competitive salary package. UAE employment visa. Medical insurance. Annual leave and return flight ticket benefits. Opportunity to work with an international healthcare organization focused on longevity medicine and personalized healthcare. How to Apply Please send your Chinese & English bilingual resume to: puneng996@gmail.com WeChat: Beatrice3769 Phone: 0558512092 (UAE)