Senior Marketing & Communication Executive

Senior Marketing & Communications Executive Location: Dubai, UAE Industry: B2B Marketplace – Electrical & Building Construction Materials Website: Traderz - B2B Industrial & Electrical Supplies Marketplace | UAE & Dubai Trading Platform About the Role Our client is seeking a creative and commercially driven Senior Marketing & Communications Executive to lead integrated marketing, communications, PR, and branding initiatives. The role focuses on enhancing brand visibility, driving customer engagement, supporting lead generation, and positioning the company as a thought leader within the construction and building materials industry. Key Responsibilities Plan and execute integrated marketing campaigns across digital and offline channels. Develop content for websites, social media, email campaigns, newsletters, case studies, and sales collateral. Manage digital marketing, LinkedIn campaigns, SEO initiatives, and campaign performance. Build and maintain relationships with media, journalists, and PR agencies to secure press coverage and executive profiling opportunities. Organize supplier events, product launches, networking forums, webinars, and industry exhibitions. Create thought leadership content, executive profiles, and LinkedIn articles. Support sales teams with presentations, product sheets, and communication materials. Track campaign performance and prepare marketing reports. Requirements Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field. 5–7 years of experience in Marketing Communications, PR, Corporate Communications, Digital Marketing, or Event Management. Experience in B2B industries such as Construction, Building Materials, Electrical, Industrial Distribution, Trading, E-commerce, or B2B Marketplace is preferred. Strong content writing, stakeholder management, event management, and communication skills. Experience with LinkedIn marketing, Google Analytics, SEO, CRM platforms, Canva/Adobe Creative Suite, and Microsoft Office. Existing UAE/GCC media network and Arabic language skills are an advantage. Key Success Metrics Increased brand awareness and customer engagement. Improved lead generation and campaign performance. Enhanced PR coverage and media visibility. Successful execution of marketing events and thought leadership initiatives.