Marketing Director

About HYF Medical Center HYF Medical Center is an international healthcare provider located in Dubai, United Arab Emirates. We specialize in:Longevity Medicine Precision Health Management Functional Medicine Regenerative Medicine Dermatology & Aesthetic Medicine Men's Health Women's Health Our mission is to help our members Live Longer, Live Better through personalized, science-based healthcare and preventive medicine. Marketing Director HYF Medical Center – Dubai, UAE Position: Marketing Director Department: Marketing & Business Development Location: Jumeirah 1, Dubai, UAE Employment Type: Full-time Vacancies: 1 Position Salary: AED10,000-AED15,000 We are looking for an experienced and results-driven Marketing Director to lead our marketing strategy, brand development, patient acquisition, digital marketing, and business growth initiatives in the UAE market. The ideal candidate will have strong experience in healthcare, medical aesthetics, luxury healthcare, wellness, hospitality, or premium service industries, with a proven track record in building brands, generating qualified leads, and converting marketing activities into business results. Key Responsibilities 1. Marketing Strategy & Leadership Develop and implement the overall marketing strategy and annual marketing plan. Establish marketing objectives, budgets, KPIs, and performance targets. Lead and manage the marketing team, agencies, suppliers, and external partners. Develop marketing SOPs, processes, and performance standards. Monitor market trends, competitors, patient behavior, and industry developments. 2. Brand Development & Positioning Strengthen HYF Medical Center's brand positioning in Dubai and the UAE. Develop a premium and internationally recognized healthcare brand image. Ensure consistency of brand messaging across digital and offline channels. Develop campaigns for medical, aesthetic, longevity, regenerative medicine, and health management services. Protect and enhance the reputation of the medical center. 3. Patient Acquisition & Lead Generation Develop strategies to generate qualified patient leads and new business opportunities. Drive patient acquisition through digital marketing, social media, content marketing, events, partnerships, referrals, and other channels. Develop targeted marketing campaigns for local, international, VIP, and high-value patients. Work closely with the Patient Services, Aesthetic Consultation, Membership, and Business Development teams to improve lead conversion. Monitor the complete marketing funnel from lead generation consultation treatment repeat visit. 4. Digital Marketing & Social Media Lead digital marketing strategy across relevant platforms. Manage and optimize social media campaigns and content strategy. Oversee Google Ads, Meta Ads, SEO, SEM, website marketing, email marketing, WhatsApp marketing, and other digital channels. Develop high-quality healthcare, medical, aesthetic, longevity, and wellness content. Monitor digital performance, traffic, leads, conversion rates, and ROI. Work with content creators, designers, photographers, videographers, and agencies. 5. Medical Aesthetic & Healthcare Marketing Develop marketing campaigns for: Dermatology & Aesthetic Medicine Laser Medicine Injectables and Skin Treatments Regenerative Medicine Stem Cell / Regenerative Healthcare Programs Longevity & Anti-Aging Preventive Healthcare Executive Health Check-ups Men's & Women's Health Premium Healthcare Membership Programs Ensure all marketing content is professional, accurate, ethical, and compliant with applicable UAE healthcare advertising requirements. 6. VIP & International Patient Marketing Develop strategies to attract VIP, HNW/UHNW, corporate, and international patients. Build premium patient acquisition channels and referral networks. Develop partnerships with luxury hotels, private clubs, concierge companies, corporate organizations, international communities, and other relevant partners. Support international patient programs and medical tourism initiatives. Develop exclusive campaigns and events for high-value patients. 7. Partnerships & Business Development Identify and develop strategic marketing and business partnerships. Establish relationships with corporations, hotels, wellness organizations, luxury brands, community groups, and referral partners. Organize healthcare seminars, VIP events, networking events, health talks, and promotional activities. Work closely with the Business Development team to identify new revenue opportunities. 8. Membership & High-Value Healthcare Programs Support the development and promotion of premium healthcare membership programs. Develop marketing strategies for high-value healthcare packages and long-term health management programs. Work with the Membership and Patient Services teams to improve membership acquisition, conversion, retention, and renewal. 9. Marketing Analytics & ROI Establish and monitor marketing KPIs. Analyze campaign performance, lead quality, acquisition costs, conversion rates, patient revenue, and ROI. Prepare regular marketing performance reports for senior management. Continuously optimize marketing budgets and campaigns based on data and commercial performance. Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Management, or a related field. Minimum 5–8 years of relevant marketing experience, with at least 3 years in a senior marketing/management position. Proven experience in healthcare, medical aesthetics, dermatology, wellness, longevity, luxury hospitality, premium services, or related industries is highly preferred. Previous experience as a Marketing Director, Head of Marketing, Marketing Manager, Healthcare Marketing Manager, or similar senior role. Strong understanding of the Dubai/UAE market and consumer behavior. Proven track record in lead generation, patient acquisition, brand development, digital marketing, and revenue growth. Experience managing marketing teams, agencies, budgets, and external suppliers. Experience with VIP, HNW/UHNW, international, or premium customers is highly advantageous. Key Skills Strategic Marketing.Healthcare Marketing.Medical Aesthetic Marketing.Digital Marketing.Social Media Marketing.Brand Management.Lead Generation.Patient Acquisition.Marketing Campaign Management.SEO / SEM.Google Ads & Meta Ads.Content Marketing.CRM & Marketing Automation.Data Analysis & Marketing ROI.Partnership Development.Event & VIP Marketing.Customer Acquisition & Retention.Team Leadership.Budget Management Languages : Excellent English – Mandatory Chinese – Highly Preferred Arabic or Russian – Advantageous Personal Attributes We are looking for a candidate who is: Strategic, commercially minded, and results-oriented.Confident and professional.Creative with strong market awareness.An excellent communicator and presenter.Strong in leadership and team management.Highly organized and analytical.Experienced in working with VIP and international clients.Proactive and capable of working independently.Comfortable working in a fast-paced healthcare environment.Discreet, professional, and highly attentive to brand reputation.Passionate about healthcare, aesthetics, longevity, wellness, and premium patient experience How to Apply Interested candidates are invited to send their CV and relevant professional experience to: Email: medicalcenter@hyfuae.com Phone/what's up: +971 55 851 2092 Subject: Marketing Director – Dubai