Marketing Officer

Position: Marketing Officer Department: Marketing & Business Development Location: Jumeirah 1, Dubai, UAE Employment Type: Full-time Vacancies: 1 Position Salary: AED 4,000–8,000/month About the Position HYF Medical Center is looking for a proactive, creative, and results-oriented Marketing Officer to support our marketing and business development activities in Dubai. The ideal candidate will have experience in healthcare, medical aesthetics, wellness, beauty, hospitality, or premium services, with strong skills in digital marketing, social media, content creation, lead generation, and customer engagement. The Marketing Officer will work closely with the Marketing Director, Patient Services, Aesthetic Consultants, Membership Consultants, and Business Development team to increase brand awareness, generate qualified leads, attract new patients, and support business growth. Key Responsibilities 1. Marketing Activities Assist in implementing the company's marketing strategy and marketing campaigns. Plan and execute online and offline marketing activities. Support promotional campaigns for healthcare, medical aesthetics, longevity, regenerative medicine, and wellness services. Conduct market research and monitor competitors and market trends. Support the development of marketing materials and promotional content. 2. Digital Marketing & Social Media Manage and update social media platforms. Plan and publish engaging content for Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms. Coordinate with designers, photographers, videographers, and content creators. Assist with Google Ads, Meta Ads, SEO, SEM, and other digital marketing activities. Monitor social media engagement, website traffic, leads, and campaign performance. 3. Patient Lead Generation Support campaigns designed to generate new patient inquiries and leads. Follow up with marketing leads through WhatsApp, phone, email, and other channels when required. Coordinate with Patient Services and Aesthetic Consultants to ensure timely lead follow-up. Maintain and update customer and lead databases. Support lead conversion and patient retention activities. 4. Medical Aesthetic & Healthcare Promotion Assist with marketing campaigns for: Dermatology & Aesthetic Medicine Laser Treatments Injectables & Skin Treatments Regenerative Medicine Longevity & Anti-Aging Preventive Healthcare Executive Health Check-ups Men's & Women's Health Wellness & Health Management Premium Healthcare Membership Programs Ensure marketing materials are professional, accurate, and aligned with applicable UAE healthcare advertising requirements. 5. Events & Promotions Assist in organizing healthcare seminars, VIP events, exhibitions, networking events, and promotional activities. Coordinate event invitations, registration, materials, photography, and follow-up. Support partnerships with hotels, companies, communities, wellness organizations, and other relevant partners. Assist with promotional campaigns and special events for VIP and international patients. 6. Content & Marketing Materials Assist in developing social media posts, brochures, flyers, presentations, newsletters, and other marketing materials. Coordinate healthcare-related content with doctors and medical professionals. Support video and photo production for marketing campaigns. Ensure all content reflects HYF Medical Center's professional and premium brand image. 7. CRM & Marketing Reporting Maintain accurate marketing and lead databases. Track leads, inquiries, appointments, and campaign results. Prepare regular marketing activity reports. Monitor campaign performance and provide feedback to the Marketing Director. Support the improvement of marketing campaigns based on data and results. Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Management, or a related field preferred. Minimum 2–3 years of marketing experience. Experience in healthcare, medical aesthetics, dermatology, beauty, wellness, hospitality, or premium services is highly preferred. Experience working with social media platforms and digital marketing tools. Experience in content creation and marketing campaign coordination. Experience with Google Ads, Meta Ads, SEO/SEM, CRM, or marketing analytics is an advantage. UAE/Dubai market experience is highly preferred. Experience working with VIP or international customers is an advantage. Key Skills Digital Marketing.Social Media Marketing.Content Marketing.Healthcare Marketing.Medical Aesthetic Marketing.Lead Generation.Patient Acquisition.Marketing Campaign Management Event Management.Customer Relationship Management.CRM.Google Ads & Meta Ads SEO / SEM.Market Research.Data Analysis.Communication & Coordination Languages Excellent English – Mandatory Chinese – Highly Preferred Arabic or Russian – Advantageous Personal Attributes The ideal candidate should be: Professional, confident, and presentable.Creative and proactive.Strong in communication and interpersonal skills.Results-oriented and commercially aware.Highly organized and detail-oriented.Good at multitasking and time management.Comfortable working in a fast-paced environment.Able to work independently and as part of a team.Experienced in dealing with VIP and international clients.Passionate about healthcare, medical aesthetics, wellness, and premium patient experience What We Offer Competitive salary: AED 4,000–8,000/month Performance-based incentives DHA-compliant medical insurance Employment visa Paid annual leave Professional training and development Opportunity to work with experienced international medical professionals Exposure to VIP and international patients Career growth opportunities Professional and multicultural working environment How to Apply Interested candidates are invited to send their CV and relevant work experience to: Email: medicalcenter@hyfuae.com Phone / WhatsApp: +971 55 851 2092 Subject: Marketing Officer – Dubai