Sales Manager - MICE/Corporate

Job Description

• Develop and implement sales strategies to grow revenue from the MICE and Corporate segments.
• Proactively identify, prospect, and secure new corporate accounts, event organizers, conference planners, travel management companies, and other potential business partners.
• Manage and develop existing key accounts to maximize room nights, meetings, events, and overall revenue contribution.
• Conduct regular sales calls, client meetings, presentations, site inspections, and hotel familiarization visits.
• Prepare and present competitive proposals, quotations, corporate agreements, and negotiated rates in line with the hotel’s commercial strategy.
• Handle MICE and corporate inquiries professionally and ensure timely follow-up to maximize conversion opportunities.
• Maintain a strong sales pipeline and continuously identify new opportunities within the local and international markets.
• Work closely with Revenue, Reservations, Events, Banquets, Front Office, and other operational departments to ensure smooth execution of confirmed business.
• Monitor competitor activities, market trends, new business developments, and client requirements to identify revenue opportunities.
• Participate in networking events, trade shows, sales missions, exhibitions, and other business development activities as required.
• Conduct regular account reviews and maintain accurate client profiles, activities, opportunities, and production records in the hotel’s CRM/sales system.
• Prepare sales reports, forecasts, account production reports, and market intelligence as required.
• Ensure all contracted rates, credit arrangements, and commercial agreements comply with hotel policies and approved guidelines.
• Maintain strong relationships with decision-makers and key stakeholders within assigned accounts.
• Support the achievement of the hotel’s overall rooms, events, and total revenue objectives.
• Perform other sales-related duties as assigned by the Director of Sales or hotel management.

Qualifications

• Bachelor’s degree or diploma in Hospitality Management, Business Administration, Sales & Marketing, or a related field is preferred.
• Minimum 3–5 years of hotel sales experience, with at least 1–2 years of experience handling MICE and/or Corporate accounts in a similar role.
• Previous experience within the Dubai/UAE hospitality market is highly preferred.
• Strong understanding of the MICE, Corporate, Groups, Meetings & Events, and hotel room sales segments.
• Established network of corporate clients, event planners, travel management companies, and business partners within the UAE market is an advantage.
• Proven ability to develop new accounts, negotiate commercial agreements, and achieve sales and revenue targets.
• Strong knowledge of sales techniques, account management, business development, and market analysis.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong commercial awareness with the ability to identify and convert revenue opportunities.
• Ability to work independently while collaborating effectively with the wider Sales & Marketing and operational teams.
• Proficient in Microsoft Office; experience with hotel PMS, CRM, and sales systems is preferred.
• Excellent written and spoken English; additional languages are an advantage.
• Professional appearance with a confident, proactive, and customer-focused approach.