Social Media & Content Manager

Our client, a growing consumer-focused business in Dubai, is actively seeking a highly creative, culturally aware Social Media & Content Manager to own and grow its social media presence across multiple brand accounts.

Location: Dubai, UAE

Package: -4-5K

Duties and Responsibilities:

Social Media Management

· Own and manage three social media accounts, each with its own audience, brand identity, and content requirements.
· Develop and manage monthly social media and content calendars.
· Plan a balanced mix of Reels, Stories, static content, UGC, creator content, and interactive formats.
· Manage day-to-day posting and publishing.
· Maintain a consistent brand voice, visual identity, and social personality.
· Identify opportunities to increase reach, engagement, followers, and brand awareness.
· Monitor social performance and continuously improve content based on results.

Content Creation

· Develop original, social-first content concepts.
· Personally shoot and create short-form content using smartphones and appropriate content equipment.
· Create and edit Reels, TikToks, Stories, and other short-form videos.
· Write strong hooks, captions, and calls to action.
· Create entertaining and culturally relevant product content rather than purely promotional content.
· Identify trending sounds, formats, conversations, and cultural moments that can be used authentically.
· Develop repeatable content formats and series.
· Collaborate with customers, team members, creators, and UGC contributors to produce engaging content.

Youth Culture & Brand Development

· Help develop a distinctive youth-focused social identity.
· Stay connected with UAE and global youth culture and social trends.
· Understand the interests, behaviours, and preferences of tweens, teens, and young adults.
· Create content relevant to a diverse and multicultural UAE audience.
· Translate global trends into locally relevant content.
· Continuously bring fresh and innovative content ideas to the brand.

Community Management

· Actively manage comments, messages, and conversations across social channels.
· Build relationships with followers and encourage community participation.
· Develop polls, questions, challenges, UGC, and community-led content opportunities.
· Turn customer conversations and audience feedback into content ideas.
· Support WhatsApp community and other community initiatives.
· Identify highly engaged followers and potential brand advocates.

Influencers, Creators & UGC

· Identify relevant creators and micro-influencers.
· Develop creator briefs and content concepts.
· Coordinate product seeding and creator collaborations.
· Source and encourage high-quality UGC.
· Build long-term relationships with creators.
· Ensure creator content remains aligned with the brand identity.

Events & Retail Content

· Identify content opportunities at activations, launches, pop-ups, and retail events.
· Capture social-first content during events and activations.
· Convert offline activities into engaging digital storytelling.
· Work with retail teams and promoters to identify customer reactions, trending products, and content opportunities.

Performance & Reporting

· Track reach, engagement, follower growth, saves, shares, watch time, and other relevant social metrics.
· Identify content formats and products that are resonating with the audience.
· Understand the difference between content designed for awareness, engagement, community, and conversion.
· Prepare concise monthly social media performance reports.
· Provide recommendations on what content should be increased, reduced, or changed.

Knowledge & Experience:

· Bachelor's degree in Marketing, Communications, Media, or a related field preferred.
· Approximately 3–6 years of relevant social media, content, or digital marketing experience.
· Strong understanding of Instagram, TikTok, and short-form video content.
· Demonstrated ability to personally create content rather than only managing agencies or designers.
· Strong smartphone photography and videography skills.
· Video editing skills using CapCut, Adobe, or equivalent tools.
· Excellent understanding of social trends and youth culture.
· Strong written English and caption-writing ability.
· Good visual judgment and attention to detail.
· Comfortable working in a fast-moving and entrepreneurial environment.
· Ability to move quickly from idea to execution without requiring a large production team.
· Commercially aware and interested in understanding content performance.
· Familiarity with AI tools for ideation, research, and content workflows is an advantage.

Compensation with standard benefits