Senior Campaign Executive (PR)

Purpose of the role

The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Client Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams, and media and influencer contacts.

Key Responsibilities and Tasks

Client Management

Assists the Campaign Managers and Campaign Directors with the management of clients and projects

Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities

Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services

Manages communication with select clients and ensures deadlines and service agreements are met consistently

Participates in the business development process by supporting with pitch preparation and research

Media Relations

Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative

Directly pitches engaging content to journalists, bloggers, analysts, and influencers on an ongoing basis

Assists in the management of press / analyst tours, briefings, and meetings

Reviews and refines campaign programmes at a tactical level, ensuring ongoing relevance and adapting plans where necessary

Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles

Researches, identifies, and approaches appropriate media contacts (eg. journalists, bloggers, analysts) and influencers on an ongoing basis

Identifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platforms

Continually builds a solid understanding of the media landscape across national, regional, industry-specific, and vertical channels

Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

Content

Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content

Creates press materials and compelling content for both traditional and digital media

Creates valuable and insightful briefing sheets to assist clients with their press communications

Understands and develops knowledge around how to find a good news angle or hook

Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client

Works with content specialists to ensure a consistent level of quality for all written content

Uses insight to create valuable briefing sheets for clients to use during their press briefings

Reviews content drafted by Campaign Executives / Campaign Coordinators, providing feedback and guidance

Digital / Social Media

Uses social media platforms to expand own network, develop media relationships and

positively impact client results

Pitches additional digital content including infographics, animations, and video to support written content and client aims

Uses social media and proactively explores new tools, solutions, and processes to

continuously evolve and optimise client PR campaigns

Provides social media insight as well as execution and management of related digital activity

Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

Team working and Development

Mentors and provides advice to graduates and account executives within the direct and wider team

Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives

Accurately reports activity levels and regularly completes timesheets to ensure correct

allocation of client duties

Works closely with line manager to maximise own strengths, improve weaknesses and

support individual and team career development

Supports the training of graduates and interns wherever possible

Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and Analysis

Tracks and reports on media activity, including coverage reports, press clippings, online media engagement

Reviews reports and metrics prepared by Campaign Executives / Campaign Coordinators

Ensures that all account activity and results are reported back to the Senior Campaign

Executive / Campaign Manager / Campaign Director

Communicates account performance internally at account reviews

Provides reports to the Campaign Director or senior management team on request

General

Supports the Client Servicing team on a range of initiatives and projects

Takes a proactive role in promoting the LEWIS brand, its work, identity and values

Supports the HR / Talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme

Contributes and supports the continuous improvement of systems, practices and policies

About You

Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Campaign Executive or Senior Campaign Executive level

Attention to detail.

Proven written and spoken ability in English and Arabic

Creative thinking

Understanding of client business issues and requirements

Highly developed presentation skills

Thorough knowledge of media : print and broadcast

Understanding of market research and analysis

Ability to motivate and lead a team.

Ability to delegate effectively.

Calmness under pressure and ability to achieve tight deadlines.

Ability to interact with confidence at board level with clients.

Proven ability to keep abreast of current affairs and relate them to client situations

Polished and professional appearance