Content Creator Lead (AI-Driven Content)
Location : Dubai, UAE | Type : Full-Time
About the Role
We’re hiring a Content Creator Lead to own and scale our content engine across social media, website, email, video, and property portals. This is a hands-on leadership role for someone who is both strategic and highly productive, using AI tools as a force multiplier, without compromising quality, accuracy, or brand voice.
You’ll be responsible for producing, publishing, and optimising high-volume, multi-platform content that drives engagement, visibility, and leads in a fast-paced real estate environment.
What You’ll Be Doing
- Own the end-to-end content strategy, calendar, and execution
- Create and oversee content across social, blog, email, website, portals, and video
- Use AI tools (ChatGPT, Claude, Midjourney, etc.) to increase speed and scale
- Maintain brand voice, quality control, and editorial standards
- Publish and adapt content across Instagram, LinkedIn, TikTok, YouTube, and email
- Write SEO-optimised blogs, property descriptions, and thought leadership pieces
- Track performance and optimise content based on engagement and growth metrics
- Collaborate closely with Marketing, Design, and Sales teams
What We’re Looking For
3+ years’ experience in content creation, content marketing, or editorial rolesProven experience using AI tools for content productionExcellent writing and editing skills across multiple formatsStrong understanding of social platforms and content performanceHighly organised, fast-moving, and comfortable with volumeReal estate, luxury, or lifestyle content experience is a plusWhat We Offer
Competitive salary with performance-based incentivesFreedom to build and own an AI-first content operationAccess to leading AI, content, and publishing toolsHigh-visibility role with direct impact on brand and growthFast-paced, collaborative marketing team