Marketing & Digital Manager

Contexte et environnement

• Internal and external stakeholders.
• Suppliers : Marketing and digital Agencies, Digital solutions developers.
• Partners : Distributors, Customers.
• Highly competitive market, demanding customers.
• Different market conditions in various countries of operations.
• Digital savvy audience in UAE with high expectations in terms of UX / UI.

Activités

Summary :  Responsible for developing and overseeing the execution of integrated Digital Marketing & Communication strategies that enhance the Company's Brand and engage audiences across digital and traditional media channels. With an expertise in managing complex digital projects (website management, lead generation funnel development, and agency partnerships), this role includes also managing content creation, social media presence, SEO, online advertising, sponsorship & public relations activities. Results-oriented, the Digital & Communications Manager will collaborate with each Business Development Manager to ensure consistency of the communication plan for each market segment; Accountable for building awareness and driving online engagement and lead generation across B2B and B2C segments :

B2C Focus

ATL Communication :

Sponsorship strategy : Oversee the identification of potential local & regional sponsorships, in alignment with the global strategic framework and the regional specificities.

E-Commerce :

Customer database segmentation & Analysis :

Events and exhibitions :

B2B Focus

Profil du candidat

Candidate profile

Technical skills required

Soft skills required

Knowledge

Language skills

Experience

Informations supplémentaires

TotalEnergies valorise la diversité, promeut le développement individuel et offre des opportunités d'emploi égales à tous les candidats.