Senior Social Media Manager

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. Were building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experiences—subscribe once, source from many and only pay for what you actually use.

Since being founded in 2021 weve acquired Virgin Mobile MEA Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile Colombia KSA Kuwait Mexico Oman and UAE.

To disrupt for good takes a rebellious spirit a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others thinkin about our lives for good.

Do you want to exchange ideas learn from each other and leave your mark on our journey This is the place for you.

Role Purpose

• Why this role matters: As a Senior Manager Social Media you will play a critical role in shaping and amplifying Beyond ONEs digital voice across platforms. Youll drive brand awareness customer engagement and business growth in the digitally competitive UAE market bridging content strategy digital storytelling and performance-driven campaigns to create a scalable and influential presence aligned with our global vision.
• What success looks like: In your first year you will lead the complete overhaul and implementation of a data-driven social media strategy deliver measurable growth in audience engagement and establish a framework for tracking content and campaign performance across all key platforms. Your insights will directly inform marketing decisions and drive long-term impact.
• Why this is for you: If youre passionate about building a culturally resonant high-impact digital brand in one of the most dynamic markets in the world this is your moment. This role offers full ownership creative freedom and the chance to shape strategy lead bold campaigns and collaborate with top-tier creators and cross-functional teams from day one.

Key Responsibilities

In this role you will:

• Develop and lead an integrated data-driven social media strategy across platforms ensuring brand alignment audience relevance and measurable impact.
• Oversee content creation and publishing ensuring assets are optimized for performance creativity and engagement across Instagram TikTok LinkedIn YouTube Twitter Threads and emerging channels.
• Supervise community engagement by guiding the social team in real-time monitoring follower interaction and response management to build trust and loyalty.
• Plan and execute high-impact campaigns tied to brand initiatives product launches and cultural moments working cross-functionally to amplify reach and results.
• Track key metrics and deliver actionable insights through regular performance reporting A/B testing and optimization efforts.
• Manage influencer partnerships identifying and collaborating with regional creators to elevate brand voice reach and credibility.
• Lead and coach a team of social media professionals fostering growth alignment and strategic execution across all initiatives.
• Liaise across departments including Marketing Content CX Data and Product to ensure cohesive communication support joint initiatives and embed social media into broader business goals.
• Oversee budget and vendor relationships ensuring high-ROI spending quality deliverables and platform best practices across all campaigns.
• Own crisis planning and social listening proactively safeguarding brand reputation and managing real-time incident response with stakeholders.

Qualifications & Attributes

Were seeking someone who embodies the following:

• Education: Bachelors degree in Marketing Communications Media Journalism or a related field is required. A Masters degree or certifications in Digital Marketing Social Media Strategy or Content Marketing (e.g. HubSpot Meta Blueprint Google Digital Garage Hootsuite) are preferred.
• Experience: 68 years of experience in social media management including at least 23 years in a senior or leadership capacity. Strong background in B2C brands preferably in lifestyle fashion entertainment tech telecom or F&B sectors. Proven track record of running regional social strategies across the UAE/GCC/MENA and thriving in high-growth digital-first environments.

Technical Skills

Must-haves:

• Deep command of major social platforms (Meta TikTok LinkedIn YouTube Twitter Snapchat)
• Proficiency in scheduling/publishing tools like Sprout Social Hootsuite Later or Buffer
• Data literacy across platforms and tools such as Google Analytics Meta Insights and TikTok Analytics
• Expertise in platform algorithms content optimization paid media performance SEO for social and community management tactics
• Strong experience developing and executing editorial calendars

Nice-to-haves:

• Familiarity with Canva Adobe Suite CapCut or other visual creation tools
• Knowledge of AI content tools for ideation or scheduling
• Experience using Brandwatch Talkwalker Meltwater or similar social listening tools
• Basic understanding of HTML CRM platforms or e-commerce integration

Unique Attributes

• Strategic thinker with a strong ability to translate business goals into actionable digital campaigns
• Creative and culturally attuned aware of trends memes relevant moments and evolving formats
• Analytical mindset comfortable experimenting iterating and reporting insights
• Agile and adaptable with a calm solution-oriented approach in a crisis
• Confident communicator and collaborative partner across teams and levels
• Proven leadership skills mentoring junior team members and fostering high-performance mindsets
• Strong cultural fluency across GCC/UAE; Arabic language proficiency is a plus

What we offer

• Rapid learning opportunities - we enable learning through flexible career paths exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

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Required Experience: Manager

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