Senior Writer – Executive Communication

Communications Specialist

• Job
Title :
• Digital

& Brand Specialist

• Location :
• Dubai,

UAE

• Reports
to :
• Group

Director – Special Projects (Primary reporting line), Communication Manager –

DP World Foundation (Secondary reporting line)

• Position Overview :

The

• Digital & Brand Specialist
• is

a role responsible for crafting, managing, and optimising all digital content

across DPWF’s platforms. This position ensures that all content aligns with the

organisation’s brand and strategic communications objectives. The specialist

will lead content creation efforts, oversee digital and social media

strategies, and provide analytical insights to enhance content performance and

effectiveness. This role requires a blend of creativity, strategic thinking,

and technical expertise in digital communications.

• Key Responsibilities :
• Content Creation

& Copywriting

Write, edit, and proofread

high-quality content for the website, including blogs, articles, and

landing page copy, maintaining alignment with DPWF’s tone, voice, and

branding guidelines.

Manage the creation of

content for the DPWF app and regularly update digital content on all

platforms.

• Digital

& Social Media Strategy

Oversee the development

and management of digital content for DPWF’s social media channels and

website, ensuring all content is optimised for engagement, SEO, and

aligned with brand messaging.

Stay on top of social

media trends and audience behaviour, continuously adapting content

strategies to improve engagement.

Track and report digital

performance metrics, providing recommendations for improvement based on

analysis.

• Branding

& Messaging

Ensure all content

reflects DPWF’s brand identity, maintaining consistency across all written

and digital materials.

Collaborate with internal

teams to ensure consistent messaging across all communication pieces.

• Reporting

& Analytics

Develop weekly, monthly,

and yearly reports analysing the effectiveness of digital content and

social media strategies.

Analyse key metrics

related to content performance, social media engagement, and audience

growth, optimising future content strategies accordingly.

• Market

Research & Benchmarking

Regularly research industry trends, competitor content

strategies, and social media best practices.

Implement benchmarking efforts to maintain the competitiveness

and alignment of DPWF’s content with market trends.

• Qualifications & Skills :

Minimum 5 years of experience in digital communications, social

media content creation, and content management across multiple platforms.

Experience with content performance analysis, reporting tools,

and website tools.

Strong understanding of digital and social media best

practices.

Experience in content strategy development and management

across multiple platforms.

Familiarity with market research tools and industry

benchmarking techniques.

Excellent creative and technical copywriting skills.

Exceptional analytical skills, with the ability to derive

actionable insights from performance data.

Strong project management skills and the ability to prioritise

multiple tasks efficiently.

Ability to work effectively in a fast-paced, deadline-driven

environment.

Agency background preferred,

with experience working in a fast-paced agency environment.

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