Performance Strategy Director

Job Description

We are looking for a forward-thinking Performance Strategy Director to lead the development of performance‑driven strategies across major clients in the MENA region. You will act as the bridge between technology, data, and storytelling — shaping how we use performance media, analytics, and platforms to drive measurable business outcomes.

This is a client‑facing (not client‑handling) role suited for a confident communicator and storyteller with strong experience in performance strategy, search, and data‑driven planning.

Key Responsibilities

• Lead the performance strategy for key clients across markets, ensuring integration of data, tech, and communications thinking.
• Partner with client leads and media teams to define growth opportunities through performance‑based frameworks (ROAS, CPA, demand and bidding optimization, etc.).
• Translate complex data and platform insights into clear, compelling narratives that drive decision‑making at the client level.
• Collaborate closely with digital, media, and creative teams to build strategies grounded in technology, search, and consumer behavior insights.
• Maintain a strong understanding of performance ecosystems (search, social, commerce, analytics, programmatic) and how they interconnect.
• Support thought leadership initiatives by contributing to internal best‑practice playbooks, presentations, and client strategy sessions.
• Mentor and guide performance strategists and planners to foster analytical and storytelling excellence across the team.

Requirements

Location

Dubai

Brand

Carat

Time Type

Full time

Contract Type

Permanent

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