Retail Area Manager

Role Purpose

The role acts as a liaison between Head Office Departments and various service stations, supervising daily operations at assigned service stations and associated site operations to provide full range of retail services. The objective is to optimize sales and revenues and deliver exemplary customer service in line with EMARAT’s policies, procedures and standard operating procedures.

Responsibilities

• Analyze cash flow, cost controls and expenses for each station towards optimum utilization of company resources.
• Examine activities to improve profitability, reduce wastage and ensure stock losses stay within industry-standard ranges.
• Conduct financial prudence in all decisions and monitor variances between actual expenditure and budget.
• Review and respond to queries related to expenditure reports and justify any budget overspend.
• Establish and obtain Line Manager’s agreement to annual sales and budget targets.
• Manage staff activities at each station and monitor service standards; take corrective action when required.
• Provide ongoing briefing and instructions to staff to maintain the Corporation image and ensure SOPs are followed.
• Manage staff appearance and personal hygiene at all stations, including arranging uniform / badges replacement as appropriate.
• Coordinate with HR on issuing or renewing stations’ trade licenses, retail staff passports, health cards, ID cards, etc.
• Manage and monitor customer service behavior of all internal and external customers.
• Carry out on-site customer service surveys to assess satisfaction levels and collect feedback.
• Conduct market surveys of competitors to benchmark behavior and performance.
• Investigate accidents / incidents at assigned stations, prepare reports, and liaise with Line Manager, insurance, police, and courts as required.
• Carry out regular asset verification during annual stock checks and take appropriate action.
• Motivate staff and empower direct reports by providing the necessary tools and support to achieve section goals and objectives.
• Establish clear direction, prioritise tasks, assign and delegate responsibilities, and monitor workflow.
• Provide guidance and ensure direct reports comply with EMARAT’s policies, processes, practices and systems.
• Ensure proper target setting and staff performance management in line with EMARAT performance management guidelines.

Qualifications

Education : Bachelor\'s degree in business / marketing or equivalent.

Experience : Other Requirements

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