Senior Product Manager

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brandssuch as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & ofline shopping with online browsing & smart fitting rooms.

Role Overview :

As a Senior Product Manager – Marketing & Pre-Order Funnel , you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You’ll work cross-functionally with product design, marketing, AI / data science team,engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart.

Key Responsibilities :

• Own the marketing & pre-order funnel roadmap : Define and prioritize features and experiments to drive traffic and pre-order conversions.
• Partner closely with growth marketing on campaign integrations, personalized landing pages, A / B tests, referral features.
• Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback.
• Develop pre-order and drop experiences
• Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines.
• Work with data science / analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance.
• Evaluate and implement martech tools : email / SMS integration, attribution modeling, and product recommendation systems.
• Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts.
• Champion SEO / SEM, social commerce, and content-driven landing page strategies with measurable outcomes.
• Own experiments and hypothesis-driven development across the pre-order and marketing journey.

Qualifications :

Benefits :

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