General Manager – Asia

Abu Dhabi, United Arab Emirates | Posted on 03 / 19 / 2025

Ultrahuman is expanding its footprint, and Asia is a region brimming with opportunity and diversity. As General Manager – Asia , you will be the entrepreneurial leader driving Ultrahuman’s growth across multiple countries and cultures. You’ll manage everything from go-to-market strategy, retail expansion, and partnerships to operations and team building. In line with Ultrahuman’s first-principles, engineering-driven culture, you won’t just replicate what works elsewhere – you’ll adapt and invent strategies that resonate with local consumers and ecosystems. Your mission is to establish Ultrahuman as a trusted, high-performance health tech brand across Asia, ensuring that our manufacturing-backed quality and design excellence translate into a stellar customer experience and business success in each market.

Responsibilities :

• Market Strategy & Expansion : Develop a comprehensive strategy for Ultrahuman’s growth in Asia, including identifying priority markets (e.g., Southeast Asia, East Asia, Middle East if under your remit), distribution channels, and marketing approaches. Decide where to launch first and how to tailor our value proposition to local needs while maintaining global brand consistency.
• Retail and Marketplace Footprint : Drive the expansion of Ultrahuman’s local retail presence and online marketplace footprint in Asia. This includes opening Ultrahuman stores or experience centres, forging partnerships with premium retailers, and optimizing our presence on e-commerce platforms (such as Amazon’s international sites or local giants like Alibaba, Flipkart, etc.). Ensure that inventory is well-managed and the customer experience is top-notch in every channel.
• Operational Excellence : Oversee regional operations, including supply chain logistics (import / export, regional warehousing), customer support, and service centres. Ensure our stores (or partner stores) have high uptime and smooth operations – if we promise next-day delivery or on-site device fitting, you make sure we consistently deliver. Use a hands-on approach to audit point-of-sale setups, train local teams, and maintain the Ultrahuman standard of excellence.
• P&L Ownership : Own the profit and loss for the Asia region. This means setting sales targets, managing marketing and operations budgets, and closely monitoring financial performance. Implement cost-efficient practices where possible (leveraging first-principles thinking to optimize budgets), and know when to invest for growth.
• Team Leadership & Development : Build and lead a cross-functional local team (covering sales, marketing, operations, etc.). Hire talent that believes in Ultrahuman’s mission and equip them to execute effectively. Provide mentorship and promote a high-performance culture aligned with our global values. Act as the bridge between the regional team and global headquarters, ensuring clear communication and alignment.

Requirements

Preferred Experience :

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