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Digital Lead Generation Manager

Digital Lead Generation Manager

MaxAccelerateDubai, Dubai, AE
منذ أكثر من 30 يومًا
نوع الوظيفة
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الوصف الوظيفي

Location : Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation Period

Company : Kompetenza

Department : Marketing & Sales

Reports To : Sales Director

About Kompetenza

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services . We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies .

Role Overview

We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy , utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an exciting opportunity to build a lead generation engine from the ground up , working with advanced AI-driven solutions, digital marketing techniques, and sales automation . The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems , and will be hands-on in designing and executing scalable lead acquisition strategies .

Key Responsibilities

1. Lead Generation Strategy & Execution

  • Design and implement a scalable lead generation system to acquire customers in multiple regions.
  • Develop and manage multi-channel campaigns , leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting .
  • Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
  • Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.

2. CRM & Marketing Automation Infrastructure

  • Build and maintain a lead management system within Salesforce CRM , ensuring data is structured for automation and conversion tracking .
  • Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
  • Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting .

    • 3. Digital Marketing & SEO Optimization

  • Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
  • Optimize website landing pages and content strategy for lead conversion.
  • Manage and improve LinkedIn marketing campaigns , including outreach and sponsored ads.
  • Track key lead generation KPIs , ensuring performance optimization and ROI maximization.

    • 4. Data-Driven Optimization & Analytics

  • Implement lead scoring and segmentation models to identify high-converting prospects.
  • Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
  • Use AI-powered analytics and automation to continuously optimize lead generation efforts.

    • 5. Collaboration & Leadership

  • Work closely with the sales team to align lead generation strategies with revenue goals.
  • Coordinate with content marketers and designers to create compelling assets that drive engagement.
  • Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.

    • Requirements

    key Requirements

    Must-Have Skills & Experience

  • 3 + years of experience in lead generation, digital marketing, or demand generation.
  • Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar) .
  • Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation .
  • Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization .
  • Expertise in data-driven marketing, campaign performance tracking, and conversion optimization .
  • Strong understanding of B2B sales funnels and outbound / inbound lead generation .

    • Soft Skills & Personality Traits

  • Strategic thinker with a data-driven mindset.
  • Proactive and hands-on – able to build processes from scratch.
  • Excellent project management and execution skills .
  • Strong communication and stakeholder management skills .

    • Benefits

    Why Join Kompetenza?

    Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system.

    Work with cutting-edge AI and automation tools to optimize sales outreach.

    High earning potential – competitive salary with performance-based commission.

    Remote work flexibility with a global team.

    إنشاء تنبيه وظيفي لهذا البحث

    Digital Manager • Dubai, Dubai, AE