Digital Marketing Specialist

Job Purpose

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. The role demands strong expertise in marketing tools, data-driven strategies, and the ability to deliver integrated campaigns that drive brand awareness, lead generation, and revenue growth .

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across Google Ads, SEO / SEM, social media, email marketing, and display advertising.
• Manage and optimize the company’s website and landing pages to enhance user experience and conversion rates .
• Build, manage, and grow social media presence across platforms such as LinkedIn, Instagram, Facebook, and YouTube .
• Conduct keyword research and implement on-page / off-page SEO strategies to boost organic visibility.
• Measure and report campaign performance against KPIs and ROI, identifying areas for improvement.
• Leverage analytics tools (Google Analytics, Search Console, Meta Business Manager, etc.) to drive actionable insights.
• Collaborate with sales, design, and content teams to create engaging content and integrated campaigns.
• Stay up to date with digital marketing trends, tools, and best practices.
• Manage CRM and marketing automation platforms for effective lead nurturing.
• Support in marketing budget planning and ensure cost-efficient digital marketing spends.

Key Performance Indicators (KPIs)

Qualifications & Requirements

Preferred Skills (Good to Have)

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