Senior Manager, Frontline Marketing, Gulf Countries

Location(s) : United Arab Emirates

City / Cities : N / A

Travel Required : 00% - 25%

Relocation Provided : No

Job Posting End Date : February 6, 2026

Shift : Overview

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (return on investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

World-class, rounded marketing operator and strategy crafting. True E2E (end to end) marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP ( Long-Range Plan) and OU-wide projects while within markets the focus is ABP creation / operationalization.

Responsibilities

• Portfolio-wide, E2E (end to end) marketing scope. Lead ABP (annual business plan) and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
• Supported by local IMX (integrated marketing experience) team (media, content, epics Subject Matter Experts) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
• Own market marketing performance (inc ROI, P&L)
• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior / integrated flywheels execution enabled by system alignment and excitement.
• The team size spam from none to 3 talents depending on market size / potential

Experience & Critical Requirements

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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