Manager CRM

Job Description

Role Summary/ Overview

• User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI

• Campaign Development: Manage engaging CRM campaigns across talabat’s owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention

• Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

• Budget management: Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates, closely coordinating with finance, planning and local marketing teams

• Team management: Manage a team to drive growth through CRM

As a Manager, you will own and implement CRM campaigns for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.

What's On Your Plate?

• Ideation of basic CRM campaigns around the customer lifecycle to meet business needs

• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)

• Monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets

• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets

• Creating visibility for local marketing teams on performance and cost evolution

Qualifications

What Did We Order?

• Bachelor's degree with a strong data focus.

• Minimum 3-4 years of proven relevant work experience in digital marketing, preferably in a fast-paced working environment

• Experience in any area of digital marketing is valued, with prior exposure to CRM considered a strong advantage.

• Strong data skills and advanced Excel proficiency are required.

• Experience in working with CRM and campaign management tools like Braze or similar.

• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.

• Good time management skills.

• Fluency in written and spoken English, Arabic is a plus

• Good interpersonal, communication and presentation skills

• Proactive, responsible, attention to detail and a good team player