Marketing Lead (Payment Business)

Bybit Abu Dhabi Emirate, United Arab Emirates

Bybit Abu Dhabi Emirate, United Arab Emirates

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Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry\'s safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24 / 7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Overview

Role Overview : We are seeking a highly motivated, detail-oriented Marketing Lead to join Bybit’s Payments Business Unit marketing team. This role is responsible for planning, executing, and optimizing multi-region marketing campaigns that drive growth and engagement. The ideal candidate will bring strong project management skills, a solid understanding of crypto / fintech products, and the ability to lead cross-functional teams and external partners to deliver impactful results.

Key Responsibilities

Go-to-Market Planning

• Drive go-to-market (GTM) strategies for new product launches and feature rollouts.
• Design and launch global marketing campaigns aligned with Bybit’s and the Payments Business Unit’s strategy.
• Develop clear campaign roadmaps, timelines, and execution plans.

Cross-Functional Collaboration

Performance Monitoring & Optimization

Content & Channel Strategy

B2B Acquisition

Compliance & Risk Management

Qualifications

Why Join Us?

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include :

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