Head of Priority Direct

Role : Head of Priority Direct

Location : Dubai

Role Purpose :

To oversee Priority Direct operations across multiple teams, ensuring strong leadership, high‑quality service delivery, achievement of regional business targets, and effective management of Cluster Managers and VRM teams. The role focuses on driving acquisition, portfolio growth, customer satisfaction, and operational excellence in alignment with ADIB’s strategic priorities and Sharia‑compliant standards.

Key Accountabilities of the role

Regional Team Leadership & People Management

• Lead, mentor, and manage Cluster Managers across the assigned region.
• Oversee VRM teams indirectly through Cluster Managers.
• Set regional performance expectations, sales targets, and service KPIs.
• Responsible for hiring the planned HC in VRMs, ARMs, and Cluster Managers, maintaining the active HC and replacing any resigned HC on time.
• Conduct regular one‑to‑one reviews with Cluster Managers to monitor progress and address gaps.
• Team engagement through regular VRM meetings, discussions, and motivational face‑to‑face and team meetings.
• Support recruitment, onboarding, and capability development across the region.
• Foster a high‑performance culture focused on accountability, ownership, and service excellence.

Business Growth & Acquisition Oversight

Customer Experience & Service Excellence

Operational Management & Compliance

Cross‑Functional Collaboration

Strategic Planning & Execution

Specialist Skills / Technical Knowledge Required for this role

Previous experience

Minimum fifteen (15) years of Banking experience in U.A.E

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