Our client is a software vendor for customers in banking, financial services and insurance verticals and includes key products such as ERP, Universal Lending, Anti-Money Laundering & Compliance software suite, Core Insurance software, Enterprise Resource Planning software and Asset Management platform. They count over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally.
Responsibilities
- Support the development and execution of region-specific communication strategies aligned with business goals
- Drive awareness through PR campaigns, media outreach, and thought leadership content
- Build and maintain relationships with regional media, journalists, and industry influencers
- Draft and distribute press releases, articles, executive quotes, and customer success stories
- Support global and regional product launches and corporate events with tailored media plans
- Assist leadership with messaging, positioning, and reputation management
- Collaborate with cross-functional teams – sales, product, legal, and regional marketing – to ensure consistent messaging
- Monitor media coverage, track KPIs, and prepare campaign performance reports
- Support media training for regional spokespersons and leadership team members
- Work within allocated budgets and timelines to deliver impactful campaigns (most is done in-house)
Qualifications
- Bachelor's degree in communications, Public Relations, Journalism, or Marketing; a Master's degree is a plus
- Over 5 years of experience in communications and PR, ideally in B2B tech
- Startup experience is good to have.
- Experience working in a regional role
- Strong understanding of regional media landscapes and cultural communication styles
- Excellent writing and storytelling skills for diverse B2B audiences
- A strategic mindset with the ability to translate business goals into communication plans
- Comfortable managing multiple projects in a fast-paced, global environment
- Ability to manage tasks in-house with limited support
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