Customer Analytics Lead

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Job Responsibilities

• Introduce and implement modeling capability within Customer Intelligence function and lead the process for integrating modeling into strategic decision making process of Business
• Design, develop and implement highly efficient Propensity / Predictive models and continually refine models to achieve maximum conversions and revenues with SAS Tool.
• Drive the development of testing methodologies to improve customer and offer targeting, proposition development and model predictability
• Collaborate with key stakeholders (such as Products, segments, Channels) giving insights on the appropriate use of analysis, reports (and models / models scores) so that they understand and use the output effectively, so further customer targeting opportunities can be identified.
• Develop and test models in alignment with the optimized campaign lifecycle in order to drive increased conversion and ultimately achieve increased customer value
• Monitor propensity model performance; identify opportunities to continually optimize the targeting and commercial performance of campaigns and offers
• Develop, review and coordinate preparation of procedures manuals for “Modeling” in line with the business objectives
• Review and monitor compliance to the internal control systems that are in line with Bank’s policies and procedures.

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