Overview
We are looking for a passionate and results-driven Executive to join our marketing team. The candidate will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms to drive traffic, engagement, and conversions.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube and DV360
- Manage SEM, social media, and display advertising campaigns.
- Monitor campaign performance, track KPIs (CTR, CPC, ROAS, CPA, Conversion Rate, etc.), and prepare regular performance reports.
- Support in building media plans, budgets, and channel-wise strategies to meet business objectives.
- Work with internal teams and external agencies on creative assets, landing pages, tracking setup, and campaign execution.
- Conduct competitor analysis and identify growth opportunities.
- Assist in campaign A / B testing, remarketing, and funnel optimization.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements
Bachelor’s degree in Marketing, Business, or related field.4-6 years of experience in Digital Marketing (Performance Marketing / Paid Media).Hands-on experience with Google Ads, Meta Ads Manager, TikTok, Snapchat, YouTube, and DV360.Strong knowledge of analytics platforms (Google Analytics 4, GTM, attribution tools, MMPs).Familiarity with SEO, social media, and affiliate marketing is a plus.Strong analytical and Excel / Google Sheets skills.Excellent communication, coordination, and multitasking abilities.#J-18808-Ljbffr