Student Recruitment Officer - Dubai Professional services - 102012 - Grade 6

Summary

The Student Recruitment Officer is responsible for student recruitment and other income targets, building stakeholder relationships in the UAE, and overall brand and reputation for the University’s Dubai campus. The post requires travel, visiting schools to deliver presentations and liaising with academics, students and parents, sponsors and agents.

The post holder is responsible for dealing with queries from a variety of stakeholders including pre-applicants, applicants, parents, teachers, sponsors and agents. The post holder plays a key role in delivering an efficient and effective service throughout the applicant’s journey from pre-applicant to student.

The post-holder will play a key role in the recruitment of students based in the UAE and in supporting the delivery of overall student recruitment targets and the business development strategy. They will be expected to carry out a wide range of activities to support student recruitment and business development, including organising internal and external events, representing the University at recruitment events, and organising incoming visits for applicants, parents, sponsors, agents and businesses.

The post-holder may be required to travel around the UAE or internationally, which can include weekends and holidays. The post-holder must be able to operate effectively and autonomously under these circumstances.

Main Duties

General

Promotes equality and values diversity acting as a role model and fostering an inclusive working culture.

Actively manages equality, diversity and inclusion through monitoring and evaluation and actively challenging unacceptable behaviour.

Undertake continuous personal and professional development.

Student Recruitment, Representation and Market Development

Responsible for increasing enrolments to the University of Birmingham Dubai by designing and implementing student recruitment, conversion and business development activities for the UAE market under the guidance of the Recruitment and Business Development Manager.

To support the coordination, organisation and execution of a plan of activity to recruit students to the University of Birmingham Dubai campus ranging from foundation and undergraduate through to postgraduate and CPD.

To represent and promote the University at higher education events in schools and colleges, fairs and employer events throughout the UAE involving delivering presentations, attending HE and agent fairs and providing individual guidance to students and parents.

Identify recruitment opportunities and convert enquiries and applications to maximise the return on such opportunities.

Manage a calendar of recruitment events and school visits and support incoming colleagues in making the most of their visit to the UAE, maximising their time wisely in relation to student recruitment.

Responsibility for engaging with internal and external stakeholders to effectively drive student recruitment activities including identifying new schools and developing engagement plans and managing academic visits where possible.

Where required, respond to enquiries from students, parents, schools, agents, sponsors and other stakeholders.

As a priority, lead, actively participate, innovate and support conversion activities and recruitment initiatives.

Support scholarship related activity and allocation in line with agreed criteria and University policy.

Develop international markets and support international student recruitment as determined by the university

Admissions, Agents, Sponsors Liaison

Support Admissions by making offers based on previous agreed entry requirements and processing applications at key times of year in partnership with Admissions Officers.

Ensure regular contact with Admissions to advise on overseas qualifications, academic requirements and English language requirements.

Act as a source of information and expert advice about international qualifications using available sources such as the UCAS Qualifications Equivalents Guide and NARIC Equivalents website and acquired personal expertise to develop a thorough understanding of a wide range of qualifications, foundation programmes, their equivalence to the UK education system and suitability for admission to Birmingham programmes.

Support the University’s network of recruitment agents by identifying, assessing and recommending suitable agents for appointment, monitoring ongoing performance to ensure quality standards and recruitment targets are met and that underperformance is addressed.

Manage relationships with companies delivering recruitment services and act as a key point of contact between external partners and internal stakeholders.

Ensure recruitment agents represent the University appropriately and ethically and contribute positively to the reputation and success of the University in each market.

Liaise with sponsors and employers in relation to student applications, offers, enrolment and post-enrolment support.

Planning, Budget Management and Delivery

Support the Student Recruitment and Business Development Manager to achieve objectives within agreed deadlines in line with the overall student recruitment plan.

Provide costings, pricing, detailed recruitment plans and accurate forecasts of recruitment activity when required.

Support management of the recruitment budget allocated to defined regions.

Monitor ongoing expenditure to ensure activity remains within the agreed budget, make judgements on new activity, identify deviations quickly and notify Student Recruitment Manager of any major difficulties.

Undertake any additional roles and responsibilities as required to support the effective delivery of recruitment and business development objectives.

Required Knowledge, Skills, Qualifications, Experience

Understands the importance of equality, diversity and inclusion in the workplace

Ability to identify and respond to equality and diversity and inclusion issues in line with relevant policies and procedures

An understanding and prior experience of the admissions, marketing and recruitment processes in the Higher Education sector, including the importance of the role in contributing to the successful recruitment and selection of students

Demonstrable evidence of exhibiting the values and behaviours consistent with the University and External Relations frameworks

Excellent reporting and excel skills

Experience of working to demanding deadlines and under pressure

Excellent presentation and communication skills

Ability to identify opportunities to improve processes

Ability to operate effectively as part of a team

Ability to operate a variety of different and bespoke computer systems

Ability to multitask and manage several ongoing priorities

Excellent interpersonal skills including politeness, diplomacy, tact and courtesy

Ability to manage good working relationships with a wide range of stakeholders

Attention to detail and accuracy

Flexibility and adaptability

• Valid full UAE driving license to undertake independent travel across the UAE, as the role requires extensive travel within Dubai, Abu Dhabi, Fujairah, and Al Ain
• Ability to travel to key international markets for student recruitment and business development

Dimensions

This role will require the exercise of personal initiative within and beyond the department and with external contacts.

Planning and organising

The role is required to work independently on daily, weekly and monthly tasks but also on projects with medium-longer-term horizons without daily supervision.

Problem solving and decision making

You will work with direction from your managers but you will have a significant degree of autonomy.You will deal with more complex queries and be expected to resolve any problems in your area of responsibility.

Internal and external relationships

You will liaise with internal colleagues and stakeholders University-wide and also with external stakeholders.

View our staff values and behaviours

In return, you will receive a competitive package and play a key role in our ambitious University’s expansion as we enhance our international reputation and global footprint.

Use of AI in applications :   We want to understand your genuine interest in the role and for the written elements of your application to accurately reflect your own communication style. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience. Such applications will unlikely be progressed to interview.

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone  .