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Vhernier
Marketing & Communication ManagerVhernier • Dubai, DU, AE
Marketing & Communication Manager

Marketing & Communication Manager

Vhernier • Dubai, DU, AE
منذ أكثر من 30 يومًا
الوصف الوظيفي
KEY RESPONSIBILITIES

Your mission:

The Marketing and Communication Manager is responsible for developing and executing all marketing and communication strategies in the region, including media planning, events, and public relations. This individual will play a key role in implementing marketing initiatives to drive store traffic, build brand awareness and sales. The ideal candidate will have a passion for the luxury industry, a creative mindset, and the ability to manage complex timelines and execute with precision.

Key Responsibilities

Communication: Adv, Press & PR, Events & Promotion

  • Develop and roll-out an impactful local media & Public Relations strategy in line with HQ inputs and guidelines and by leveraging local agencies where possible
  • Provide recommendations for local media plans in order to maximize brand awareness and exposure
  • Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
  • Manage all logistics and security requirements for local product loans
  • Support local celebrities/influencers/tastemaker dressings
  • Proactively propose inputs to HQ regarding local social media strategy
  • Monitor local press clippings and dressings
  • Plan, manage and execute all local events/initiatives/activations
  • Develop briefs and mood boards for local events/initiatives/activations, as needed
  • Prepare presentation materials to the local department stores and DM to clients, including pictures of creations and price information in line with external partners.
  • Assist HQ Communication team in creating content and assets for Vhernier’s internal communication channels, including newsletters, intranet, and employee.

Product Marketing & Merchandising

  • Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities.
  • Organize product launches of all segments with proper stock and allocation.
  • Share information on yearly product launch schedule with other departments, boutiques and partners.
  • Conduct competitor research and marketing analysis.
  • Organize and attend training sessions for boutique staff on products and brand identity.

Client Knowledge And Engagement

  • Work closely with Retail team to instill a data-driven culture aimed at understanding, segmenting and engaging clients more effectively.
  • Develop client knowledge capabilities and understanding across the organization.
  • In collaboration with the Retail team, develop clienteling programs for greater customer retention and acquisition.
  • Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison’s audiences.

Job profile:

Technical Skills:

  • Bachelor graduate with at least 5 years’ experience in marketing & communication, with experience in the Middle East region
  • Flexibility to travel as needed
  • Fluent in English, Arabic is an advantage
  • Excellent computer knowledge of Microsoft Office (Microsoft Word, Excel, PowerPoint), and Adobe software
  • Familiarity with CRM tools

Personal Skills:

  • Ability to multi-task work independently
  • High flexibility, self-awareness and agile working attitude
  • High level of self-organization, sense of detail and structured working style
  • Pro-active, positive attitude, creativity driving out-of-the-box solutions
  • High standards of excellence and strong capability to deliver results
  • Good interpersonal skills, team player able to work with stakeholders across departments
  • Ideal candidate should demonstrate an interest in the luxury industry, love design and display appreciation for beauty.
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Marketing & Communication Manager • Dubai, DU, AE

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