Company Description
Al Habtoor Motors, part of the Al Habtoor Group, is a leading automobile distributor in the UAE, representing global brands such as Mitsubishi, JAC, FUSO, Bentley, Bugatti, Rimac, Czinger and Pagani.
Role Description
Al Habtoor Motors is seeking a Social Media Specialist / Content Creator with strong photography and videography skills to develop engaging, video-first content across AHM’s multi-brand portfolio. The role will focus on producing high-quality visual content, executing content calendars, growing audience engagement, monitoring competitors, and ensuring consistent community management across platforms.
Key responsibilities :
- Develop and execute monthly content calendars across platforms with a mix of 80% video and 20% static content
- Create, shoot, edit, and publish original photography and videography for campaigns, events, and showroom activations
- Ensure creative and design execution of all planned content while maintaining brand identity and OEM compliance
- Collaborate with the Social Media Manager to refine strategy and align content with campaign objectives
- Implement audience engagement strategies and follower growth tactics to increase reach and community impact
- Plan and execute user-generated content campaigns to drive authentic engagement
- Monitor competitor social media activity and propose benchmarking insights and improvements
- Manage community engagement and interactions across all platforms, ensuring seven-day coverage
- Prepare reports and documentation, including monthly, quarterly, and campaign performance reports
- Provide insights and recommendations to refine ongoing content and social media strategies
- Ensure all brand guidelines and KPI’s are met
Skills & Qualifications :
Must have experience working with an Advertising & Marketing agency in the UAE, preferably with automotive brandsBachelor’s degree in Marketing, Media Production, Communications, or related field3–5 years of professional experience in social media content creation in the UAEProven expertise in photography and videography, including shooting, lighting, and editingPortfolio showcasing strong video-first content across META, TikTok, Instagram, and YouTubeExperience managing and executing content calendars across multiple platformsAbility to design, write, and adapt content for both organic and paid campaignsStrong understanding of audience engagement strategies and follower growth tacticsAbility to work under pressure, manage multiple projects, and meet deadlinesExperience with automotive, luxury, or lifestyle brands preferredProficiency in DSLR cameras, lighting equipment, and post-production editing toolsExpertise in Adobe Premiere Pro, Photoshop, Lightroom, and knowledge of motion graphics basicsFamiliarity with all social media platforms, including META, TikTok, Instagram Reels, YouTube Shorts, and LinkedIn content formatsUnderstanding of content scheduling and management tools such as Hootsuite or SprinklrAbility to generate reports using social media management tools such as EmplifiAbility to track KPIs, generate insights, and create structured performance reportsKnowledge of competitor benchmarking methods and content optimisation strategiesMust have a valid UAE driver's license#J-18808-Ljbffr