Director, Digital and Retail Marketing

Director, Digital and Retail Marketing – UAE

Are you interested in joining a globally diverse FinTech organization which is passionate about serving customers with omnichannel ways of accessing remittance services, building market profiles, and driving growth? Join Western Union as a Director, Digital and Retail Marketing and be part of a global FinTech company that values growth, innovation, and excellence.

Motivated by our values : Purpose driven, globally minded, trustworthy & respectful. At Western Union, we leverage insights from our diverse customers and teams to offer reliable financial services to individuals, small businesses, corporations, and NGOs. Our global workforce of over 8,000 employees supports operations across 200 countries and territories. We believe in making financial services accessible and impactful.

Western Union powers your pursuit. The Retail and Digital Marketing Director is a leadership role responsible for driving the region’s go-to-market strategy, customer acquisition, and revenue growth across all retail and digital channels. The Marketing Director role will also handle the pricing strategy and execution for both digital and retail markets. This role combines strategic marketing leadership with hands-on execution, ensuring alignment with regional and global objectives while delivering exceptional customer experiences. The Director will lead a multicultural team and oversee marketing strategy, revenue management, and digital innovation to maximize profitability and market share.

Key Responsibilities

Marketing Strategy & Revenue Management

• Develop and execute comprehensive marketing strategies that align with business objectives and deliver measurable revenue growth.
• Own P&L accountability for marketing initiatives, ensuring profitability through effective pricing and revenue management practices.
• Define and implement consumer pricing strategies to optimize margins and market competitiveness.
• Identify growth opportunities in existing markets and lead go-to-market plans for new business launches.
• Cultivate a high-performance culture by leading, mentoring, and motivating cross-functional teams.

Digital Marketing & Omni-Channel Excellence

Customer Experience & Loyalty

Performance, operational excellence and compliance

Lead Cross-Functional Collaboration

Role Requirements

Join us, and let’s connect with the world .

Western Union is transforming the financial services sector by driving quality, convenience, and customer service to new heights. As the world’s largest cross-border money transfer operator, trusted by millions, we’re on a mission to become the most accessible financial services provider — empowering lives and communities along the way.

As we support our global customer base, we’re equally committed to helping our employees grow. You’ll have the opportunity to develop your skills, build a meaningful career, and enjoy a competitive compensation package.

If you’re ready to help shape the future of financial services, it’s time for Western Union. Learn more about our people and purpose at https : / / careers.westernunion.com.

Benefits

In addition to a competitive salary, you’ll enjoy :

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Hybrid Work Model

categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity.

Western Union is committed to fostering an inclusive culture that celebrates diverse backgrounds and perspectives, reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex, sexual orientation, gender identity, age, disability, or marital status.

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Estimated Job Posting End Date : 02-19-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

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