Area Brand Trainer

Key Responsibilities :

Training Delivery :

Conduct induction training for new hires on brand history, culture, and values.

Deliver ongoing product knowledge sessions to enhance staff expertise in footwear, apparel, and accessories.

Provide customer service and selling skills training tailored to sports retail.

Train teams on visual merchandising standards and in-store brand presentation.

Performance Support :

Monitor training effectiveness by conducting on-floor coaching and mystery shopping evaluations.

Identify skill gaps in store teams and design targeted training solutions.

Support store managers in developing staff competencies and succession planning.

Brand Advocacy :

Act as a brand ambassador by instilling passion for sports, fitness, and brand values among staff.

Ensure consistent delivery of brand guidelines across all retail touchpoints.

Operational Excellence :

Partner with Area Managers to support store performance through training interventions.

Maintain accurate training records, reports, and feedback for continuous improvement.

Stay updated with new product launches, brand campaigns, and global training materials.