Divisional Brand Experience Manager

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!

What You’ll Be Doing

• Drive the development and execution of communications and events strategies for ATI portfolio of brands, overseeing media engagement, influencer relations, events and experiences
• Collaborate with Marketing and Content to develop forward thinking, brand campaigns relevant to market and in line with brand guidelines
• Build and maintain excellent relationships with regional media and influencers
• Manage press and events agencies to ensure brand alignment and drive ROI
• Protect our brands and customers with customer centric approach to crisis communications
• Identifying new long-term and organic opportunities
• Work with CRM & Digital Marketing teams to build relevant initiatives and analytics to support the brand strategy and business
• Work closely with Creative & Content to bring campaigns to life in line with marketing campaigns
• Build strong external relationships with partners, mall management, agencies and brands to bring new ideas
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Marketing Managers
• Map competitors‘ activities to inspire and inform development of plans by portfolio
• Maintain coordination with key stakeholders to ensure full awareness of forthcoming campaigns and initiatives
• Provide reports to Portfolio Marketing Managers on post campaign/initiative reflecting KPIS to drive customer sentiment, engagement and reach
• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATI‘s and the Principals overall strategic direction
• Work with the cross functional teams to align on brand strategy and direction in the relevant region and market
• Manage budget for division
• Effectively lead and advise support team, looking to develop team to their full potential
• Provide leadership and direction to the team towards the achievement of goals and objectives
• Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
• Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices

About You

Education/Certification and Continued Education

Graduate or Post Graduate Degree, preferably in the field of Business, Marketing or Communications

Years of Experience

• 8+ years of experience in Communications or Brand Marketing, at least 4 years in a managerial role.
• Knowledge and Skill
• Solid understanding of fashion/luxury retail
• Strong existing networks with regional press and influencers
• Excellent oral and written skills
• Experienced in leading, developing and motivating teams
• Ability to multitask and work on a variety of projects simultaneously

Languages

Proficient in the English language. Arabic would be an advantage

Additional Requirements

• Leadership and interpersonal skills with the ability to lead motivate and develop team-members.
• Proven track record of building collaborative working relationships with internal and external stakeholders.
• Ability to evaluate business opportunities and identify potential risks.
• A proactive approach and initiative

Additional Information