Social Media Marketing Executive

Role Overview

We are seeking a creative and results-orientedSocial Media Marketing Executiveto join our marketing team. The ideal candidate will have a strong passion for social media, a proven track record of managing campaigns across various platforms, and a deep understanding of audience engagement strategies. This role focuses on driving brand awareness, audience growth, and lead generation through impactful social media campaigns and innovative content creation.

Key Responsibilities

• Social Media Management :
• Manage and grow social media accounts on platforms such as Instagram, Facebook, LinkedIn, SnapChat, TikTok, and YouTube.
• Create and schedule engaging, platform-specific content (posts, stories, reels, videos) tailored to the brand’s tone of voice.
• Collaborate with influencers to amplify brand presence and build meaningful partnerships.
• Community management : monitor and respond to the critical and important messages, inquiries and feedback from the users.
• Content Creation :
• Develop creative and visually appealing content, including graphics, videos, and compelling copywriting.
• Craft storytelling campaigns aligned with the brand’s message and business objectives.
• Strategic Planning :
• Develop content calendar plan for all platforms.
• Design and execute comprehensive social media strategies to achieve goals such as brand awareness, engagement, and lead generation.
• Leverage audience segmentation and targeting techniques to drive better campaign results.
• Analytics and Reporting :
• Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, etc.) to track campaign performance and generate actionable insights.
• Prepare monthly performance reports and adapt strategies based on data-driven findings.
• Advertising Campaigns :
• Plan, create, and manage paid social media ad campaigns, optimizing for maximum ROI.
• Conduct A / B testing and retargeting to refine audience targeting and campaign effectiveness.
• Trend Awareness and Innovation :
• Stay updated on social media trends, platform updates, and new algorithms.
• Introduce innovative ideas and approaches to keep the brand at the forefront of digital trends.

Required Skills and Competencies

Core Skills :

Technical Skills :

Interpersonal Skills :

Qualifications and Experience

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