Head of Digital Growth

Company Overview :

Airtel Africa is a leading provider of telecommunications and mobile money services, with a presence in 14 countries in Africa, primarily in East, Central and West Africa dedicated to providing innovative and reliable mobile communication.

We are seeking for an experienced Head of Digital Growth to support our African Operating Companies (OpCos).

Job Purpose

We are looking for a seasoned professional with a deep understanding of digital marketing and growth hacking to drive adoption and retention across digital channels and digital products. They will be responsible for defining and executing the digital growth strategy and delivering digital adoption and revenue through a well-positioned product portfolio to achieve the overall Group's Digital ambition to be the largest Digital platform and most active engaged digital users.

Commercial owner of key digital performance metrics and responsible for driving monthly active and daily active users, digital share of recharges, transactional value of GSM and AM, bundle sales, Fiber and self-service and all AM products through digital channels.

Responsible for owned (SMS, USSD push, RCS, in-app push, browser, ++) and paid (Facebook, Google, etc.) marketing activities with agencies and OpCos to achieve digital targets. Owning and executing the BAU campaigns driven by Group for always-on marketing to drive growth targets and to run ad-hoc and event / market specific campaigns that align to local marketing calendars to drive MoM, QoQ, YoY growth targets against budget.

Manage digital agency and performance of campaigns and growth of core digital channels (My Airtel App, Online Recharge portal, web) and new digital assets Loans, AdTech, Scoring-As-A-Service eg. KYC as a service and growth of similar such services.

Owner of driving digital channel adoption to the base and enable new businesses and revenue streams for Airtel with a particular focus on selling core GSM and content (VAS, Music, Video, Gaming and other categories) products into the consumer and small business segments.

Contributes and shapes the building of new digital products for monetization that will enable the Telco to benefit from new adjacent revenue streams investigating feasibility and market potential of digital products cutting across a variety of industries such as dating, classifieds, ad-tech, Data-As- A-Service, XaaS, gaming and any other opportunities that sit outside of the core GSM & AM business.

KEY ACCOUNTABILITIES

Digital growth strategy, planning, prioritization and execution

• Develop and execute the annual growth plan for digital channels and new digital products to achieve the growth targets to win in the market as a destination for the best digital experience in Communication, Financial Services and Content and to be the Lifestyle Partner of choice of our customers.
• Commercial owner of key digital performance metrics and responsible for driving monthly active and daily active users, digital share of recharges, transactional value of GSM and AM, bundle sales, Fibre and self-service and all AM products through digital channels.
• Responsible for owned (SMS, USSD push, RCS, in-app push, browser, ++) and paid (Facebook, Google, etc.) marketing activities to achieve digital targets for core products (GSM & AM) and new (Loans, AdTech, etc.). Owning and executing the BAU campaigns driven by Group for always-on marketing to drive growth targets and enabling OpCos to run ad-hoc and event / market specific campaigns that align to local marketing calendars to drive MoM, QoQ, YoY growth targets against budget.
• Build capabilities for automated base managed for OpCo to reduce and remove human interaction, manual campaign creation and scale with an AI / automation mindset encapsulating modern tech with personalization and maximizing on the next best product / experience to the right customer, at the right time on the right channel.
• Creates strategic plans to win market share from competitors and keeps abreast of global, local and competitive trends and able to translate into digital strategy and operational / tactical plans for organization and functional counterparts.
• Guides roadmaps to ensure the MarTech capabilities are built and usable by opcos

Grow Digital Core (GSM & AM) and New Digital Revenue Organizations

Innovation and Content

Manage Digital Growth Roadmap, Customer Opportunities and ensure optimal spend vis-vis budget and monitor performance against plan

Creation of highly effective Team

SKILLS & KNOWLEDGE

Educational Qualifications & Functional / Technical Skills

Relevant Experience (Type of experience and minimum number of years)

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