Social Media Marketing Executive responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as WhatsApp, Facebook, Twitter, LinkedIn, Instagram, TikTok).
Key Requirements :
- Creating content, including text posts, video, and images for use on social media
- Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
- Scheduling social media posts using different applications
- Collaborating with videographers and multimedia designers to ensure that posts are engaging
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analyzing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers), which may involve pitching potential marketing campaigns
- Optimizing content for publication across various social media sites
- Monitoring users’ engagement with and feedback on every post
- Knowing the social media laws of the country
Qualification :
Experience as a social media executive at a similar companyExpert knowledge of all leading social media sites, including their algorithmsIn-depth understanding of the processes surrounding the creation and distribution of paid advertisementsAbility to create authoritative and persuasive textsFlexible and engaging writing styleWillingness to work occasional excess time to accommodate various time zonesAble to handle pressure at work and meet deadlinesShould be a motivated self-starter and good team playerAble to multitask simultaneouslyExcellent communication skills (written and oral communication)Able to handle complex issues under the stipulated time frameKey Skills :
Knowledge of and an interest in the methods organizations use to promote themselves through social media is a necessityStrong communication and presentation skillsPhoto and video-editing experienceOrganizational skillsAnalytical abilityAn ability to multitask, to work on a number of projects at onceProblem-solving skillsEducation :
Degree in marketing, communication studies, journalism, creative writing, or similar.
Experience : 2-3 Years
Job Type : Full Time
Job Location : UAE
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