Media Director (Emirati Role)

Overview

The Media Director will drive MAIR Group’s end-to-end media execution, from strategic planning and budgeting to campaign rollouts and performance optimization. This role requires a hands-on leader who can balance digital and offline channels, manage agencies and vendors, and ensure that every media dollar delivers measurable impact.

Responsibilities

• Develop comprehensive media strategies and annual calendars aligned with brand and seasonal objectives.
• Lead omnichannel media planning across digital (paid social, programmatic, display), outdoor, print, radio, cinema, and sponsorships.
• Manage and negotiate with media agencies, creative teams, and external vendors to ensure cost-efficient and timely execution.
• Oversee budgeting, allocation, and reporting , ensuring maximum ROI.
• Track campaign performance using dashboards and analytics tools, delivering KPI-driven reports to senior leadership.
• Partner with internal stakeholders (marketing, creative, retail operations) to align messaging and campaign rollout.
• Act as a media advisor to brand leads, recommending best-fit channels, formats, and timing.

Qualifications & Experience

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