Marketing Manager

Content and Campaign Management :

• Oversee content creation for websites, social media, and other digital platforms.
• Plan, execute, and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and PPC.

Brand Management :

• Ensure consistency in brand messaging and visuals across all digital channels.
• Conduct regular competitor analysis to maintain brand competitiveness.

Performance Analytics :

• Analyze campaign performance using tools like Google Analytics and other marketing platforms.
• Prepare regular reports on ROI, traffic, engagement, and lead generation.

Collaboration and Coordination :

• Work closely with sales, design, and product teams to align marketing initiatives.
• Manage relationships with external agencies, vendors, and partners.

Budget Management :

• Develop and manage the digital marketing budget.
• Ensure cost-effective campaigns without compromising quality or results.

Innovation and Trends :

• Stay updated on the latest digital marketing trends, tools, and technologies.
• Experiment with new platforms and strategies to enhance brand visibility

Offline Marketing :

• Plan and execute offline marketing initiatives such as events, print media, and outdoor advertising to support integrated marketing campaigns.
• Coordinate with relevant stakeholders to ensure alignment between online and offline efforts for cohesive brand messaging.

Requirements :

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in digital marketing, preferably in the UAE or GCC region.
• Proven experience in managing multi-brand digital marketing strategies.
• Expertise in SEO, SEM, Google Ads, social media advertising, and content marketing.
• Proficiency in digital marketing tools such as Google Analytics, HubSpot, Hootsuite, etc.
• Excellent communication and project management skills.
• Strong analytical mindset and creativity in approaching challenges.

Preferred Qualifications :

• Bachelor's / Master’s degree in Marketing or Digital Media.
• Experience in retail, trading, or investment industries.
• Bilingual Preferred (Arabic and English).
• Leadership and team management skills.
• Ability to handle multiple projects and prioritize tasks effectively.
• Results-driven with a strong focus on metrics and ROI.

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